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Strategies for Recruiting & Marketing to Candidates

Now that it’s well into 2017 I hope most of you are still sticking with your resolutions whatever they may be. I am sure many of you have read that the staffing industry is going through some changes. These changes will either make or break staffing firms. It is no longer an employer driven market, but rather a candidate driven market. Now what does this mean exactly? It means that with the drop of the unemployment rate and more jobs being available, the end result is less quality talent in the marketplace. Staffing and recruiting firms are going to have to step up their “A game” when it comes to recruiting and marketing to candidates! In order to stay above the competition staffing firms must make a strategy adjustment. So what strategy will put you ahead of the pack? 

Have a Great Brand Image!

We all know the definition of unique and that has to be you! There is a reason why certain brands and companies do so well and it’s because of their image and the way they are perceived. Learn who your audience is and what your candidates are like. You need to keep your brand and the candidate profile in mind when reaching out to candidates. 

Referrals

Whenever anyone is going to make a big change whether it’s buying a new laptop or switching their careers, they do research. If you are going to try and reach out to a potential candidate it’s important to have referrals to give to prove why you’re the best and why they should hear you out. If a candidate is already employed and you reach out they will look into your company to see if it’s worth making that big career move.   Usually referrals are thought of when referring to clients, but candidates are clients too!

Take advantage of who your former placements know!  Get those personal references the minute you begin talking to someone new!  They are usually colleagues so if you have information on file you can use that for future placements. Plus, don’t forget about calling people that you placed to find out who they know that may be a potential fit for current or future orders.

Welcome to 2017

What does your company look like on social media? Do you have a presence? If so, great but is your image and focus better than your competition? It’s important to be active on social media every day! Since we are in the year 2017, I hope by now your website is mobile friendly. This is huge because we all know everyone is glued to their phones so if you want more eyes on your website it needs to be accessible through a mobile device.

 

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