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Why Text Messaging is More Effective Than Email in Your Recruitment Strategy By Ken Rhie

The process of recruiting new employees has changed dramatically in the past couple of years. Potential employees are now filling out online applications instead of mailing in resumes. You can add permission to send text messages to recruits as part of the online application process. This allows you to keep your clients informed, and allows you to reach recruits in an instant. While emails can still be used as part of your recruitment strategy, text messaging is more efficient and effective at finding new talent.

 

Millennial Workers are Using Mobile Devices to Find a New Job

Potential employees in the millennial age group are using their mobile devices as their main source of information during the job hunt process. When your recruitment efforts aren't optimized for use on mobile devices, you are going to miss out on some of the most qualified candidates for your job openings. While you can try to send out emails, these often get ignored by people looking for a job. With texting, you will get faster responses with text messages than you will with phone calls or emails. Millennials carry their cell phones everywhere, and a text messages are seen almost instantly.

 

Text Messages are Private

It isn't always easy to try and find new employment while you are working. Text messages are private, and they give recruits that potential to answer job recruiters even while they are at work for the day. While emails can also be private, it can be more difficult to answer an email on a smartphone. When you want to reach potential recruits during business hours, text messaging is the most private way to do so.

 

Use Texting to Send Reminders

When you don't want to waste time waiting for a potential recruit to show up for a job interview, you can send out a text reminder the day before. If the recruit isn't able to attend the interview as scheduled, they are likely to text this information back to you. You'll spend less time waiting and you can be more productive with your interviewing campaigns.

 

Smartphones are Here to Stay

Cell phone use is only going to continue to rise. With the variety of mobile devices consumers can purchase, mobile technology is the easiest way to communicate with people today. You don't want to miss out on high quality recruits because you didn't take the time to implement a text messaging strategy into your recruitment efforts.

 

Texting is a Secure Form of Communication

It's easy to use text messaging to send out links to your potential recruits, and it's a safe method of communication. If you need further information, you can text a link to an online form that your recruit can fill out. While you might ask a few quick questions to get a recruit into your system, you can then send out requests to gather more information through texting.

To make your recruitment process faster and more efficient, it's time to use text messaging instead of email. It's a secure form of communication, and your messages will be received in minutes. When you want to remain relevant in the recruiting industry, you need to use the most current technology to message your potential recruits. You will discover that you are able to reach highly qualified applicants faster, and you aren't going to lose out on top candidates because emails are too sluggish.

 

Editor's Notes:

 Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.

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