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About the Author: Tony Sorensen View all Authors »

Tony Sorensen is a national staffing industry expert and has spoken at conferences and contributed to publications including NAPS, EMInfo, ERE, The Fordyce Letter, Monster.com, Star Tribune, and Minneapolis/St. Paul Business Journal. Tony is a 20-year industry veteran, and is the CEO of both Versique Search & Consulting and Parqa – a digital marketing agency for the staffing industry. Through digital marketing, Versique now receives over 50% of its revenue from people finding them on Google. He is passionate about helping other staffing firm business owners grow their businesses and experience incredible ROI through digital marketing. Receive a FREE digital marketing assessment: https://parqamarketing.com/contact-us/free-assessment/


Articles by Tony Sorensen

How Can Digital Marketing Get Me More Clients?-To-Date

As a recruiter, you are scouring LinkedIn, Indeed, talking to your network, and following up with referrals to find your next search. You might spend weeks and months nur ... more »

5 Key Steps to Build Your Professional Brand on LinkedIn

With 106 million unique visits to LinkedIn each month, it’s more important than ever to optimize your profile and learn how to build your personal brand organically ... more »

Why It’s Vital to Keep Your Recruiting Company’s LinkedIn Profile Up-To-Date

As a recruiting or staffing firm owner, you wear more hats than most. You’re making sure your team is bringing in new searches, staying in touch with quality candid ... more »

Gated Content vs. Ungated Content: When to Use Each

When building out a plan to grow your business through digital marketing, you’re going to need to include a way to capture leads once visitors land on your website. ... more »

Redesigning Your Website? Why You Need to Work with an SEO

Why Do I Need an SEO Firm?  When redesigning your website it is vitally important to take SEO into consideration. If your website isn’t easy for Google to cra ... more »

Top 5 Questions Business Owners Have About Digital Marketing

Here at Parqa, we get a lot of questions from business owners about how and why they should invest in digital marketing. The world has embraced entirely new ways of commu ... more »

How Long Does It Take for SEO to Produce Results?

When it comes to digital marketing, people ask me this question a lot: “how long will it take for SEO to produce results?” No matter what industry your busine ... more »

Is Your Recruiting Firm Stuck in the 90s? 4 Ways to know

Since I started in the recruiting business more than 20 years ago, many hiring tools and processes have come and gone. While transactional recruitment strategies like job ... more »

5 Steps To Start Digital Marketing for Your Recruiting Firm (Without Breaking The Bank)

I was recently in Dallas for a conference with some of the largest search firms in the country. At the end of the conference, one of the biggest questions the firms had w ... more »

5 Content Marketing Mistakes That Give Competitors the Edge

Content marketing has emerged as one of the most effective ways to build your business’s brand and voice. Additionally, it can also help generate customer loyalty a ... more »

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