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COO, PARQA Jared is an experienced professional with history of building start-up organizations into winners. As the COO of Parqa, he brings his financial expertise and passion to enhance growth and find solutions to complex operating and execution challenges, both internally and externally. He enjoys decision making and leadership in his daily responsibilities. Jared has had the opportunity to work in complex manufacturing and service-driven environments and through complex financial transactions that have allowed him to build a very broad skill set in the operations and financial management of closely-held high growth companies. Jared graduated from Hamline University with a degree in Business Finance and Political Science. In addition, he served on the Advisory Board of Emerge Community Development a non-profit that helps ex-offenders enter or re-enter the workforce. If you weren’t working at Parqa, what would you be doing? Working for a Company where I could test outdoor sports equipment in Colorado Favorite food? Any hearty dish with potatoes and/or cheese What do you like to do for fun? Swim, bike, run, play tennis and read Favorite TV show? Any documentary on nature or interesting people. Planet Earth series is my all-time favorite
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The Importance of Content in Your Staffing Firm’s Marketing Automation Programs
By Jared Hummel | Monday March 29, 2021
Content is oxygen. Content is the force that breathes life and authenticity into a staffing firm’s marketing strategy. But like any business, streamlining our marketing drumbeat with automated programs can lead to a dependency on a call-to-action. It can be easy to overlook our most powerful tool – content.
We Help Staffing Firms Develop Genuine Content. What’s Yours?
It all begins with content. Come to think of it, it ends with content as well. Here at Parqa, our team of demand-generating experts focus on four rules of developing authentic content:
- Avoid being overly promotional
- Get vulnerable
- Remember your audience
- Don’t be afraid to be a maverick
Keeping these four simple steps in mind we focus on developing stories from our industry, and of our candidates that are compelling. We’ve discovered what makes us passionate about our work, whether it’s the people we serve, how our partnerships can empower other staffing firms to achieve great things. This is what motivates us.
We’re not alone. Many staffing firms are also seeing the value in maximizing storytelling to gain leads. But content alone, isn’t going to move the needle. That is why we believe to make content truly effective it should be paired with a savvy automation strategy.
An Effective Equation: Content + Marketing Automation = Deals
Marketing automation is an extremely effective way for staffing firms to show up regularly for their potential audience. Automation can be a great way to plan, build, and maintain vital campaigns. It can reduce unnecessary time wasted on busywork, and maximize the time a sales team could otherwise spend winning clients and closing deals.
The basics of marketing automation can be simplified to 5 quick steps:
Creating great content (see above).
Build your marketing funnel.
Create a clear call-to-action (preferably one that helps your prospects to solve a problem).
Broadcast relevant messages on a timely schedule targeted to your prospects at their various stages of the sales funnel.
Empower your sales team to create a delightful sales experience for your prospects and customers and help them every step of the way.
Once your firm has settled on a content strategy and automation, check your work. Is it working? Are the leads coming in? Just like making pancakes, the first efforts may be a flop. You may need to tweak your technique. (It helps to think of automation as an ongoing, constantly evolving process.)
How Can Parqa Help Your Staffing Firm Build an Effective Content + Automation Program?
At Parqa, we were born in staffing and recruiting, and we’re proud to give back to an industry that has given us so much. It is our goal to create the very best connections that last.
If you like what you hear, we’d love to tell you more. Get in touch with us today and find out how we can help you create an automated marketing program with heart.