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Use Power Word... For Temp & Contract

Language is how we communicate our ideas. Words are the building blocks of language. Learn to use “power words” to be more persuasive, trigger an emotional response, and create a call to action in the marketplace. What you say to your clients and applicants is extremely important. The emphasis is added to extremely because you need to capture their attention and perhaps change their mood and motivation. Often a single word can make a huge difference in how a message is received.

Many words can be used to soothe and create feelings of safety. Examples include:

Authentic

         Certified

 

     Endorsed

Guaranteed

         No obligation

     Proven


Results

         You

 

 

Make a conscious effort to choose words such as these to activate feelings of good will and well-being. Comforting words reduce stress and anxiety and generate a feeling of confidence.

Many power words are ubiquitous in marketing material. Examples include:

Bonus

              Easy

            Immediately

Powerful

              Profit

           Protect

Safety

             Trust

           Understand

You

 

 

 

Clients reading these words are delivered a message that is both direct and subliminal. The direct message is the overt focus of your marketing material and the subliminal message is one of confidence, safety, and good will.

To make your message stand out use these examples of power words:

Accomplished

        Created

          Developed

Improved

        Increased

          On time

Reduced

        Researched

          Under budget

Won

 

 

 

These words generate ideas and images of a dynamic, profitable, and growing enterprise and stimulate the client and applicant to strive to do better. Creating powerful positive imagery helps to create an overall “can-do” attitude which can improve the results for all.

According to Tenfold Sales Blog there are persuasive sales words that can improve your marketing efforts. These include:

Advantage

   Amazing

Avoid

Because

   First

Fix

Free

   I’ll find out

Imagine

Now

   Save

Simple

Unusual

   We/our/us/together

 

 

These words imbedded in verbal and/or written materials can improve your sales results and generate the positive vibes that are so important to your marketing success. Using positive action words is a useful technique for getting your message across. These power words contribute to increasing energy and enthusiasm in your marketing efforts.

Examples of positive action words include:

Absolutely

        Accepted 

      Accomplished

Beautiful

Believe

Calm

        Delight

      Fair

Genuine                  

Happy

Idea

        Imaging

      Joy                                    

Kind

Lucky

Meaningful

        Motivating

      Natural

Nice

Nurturing

Powerful

        Ready

      Safe

Secure

Success

Skillful

        Super

      Supporting

Trusting

Up

Upstanding

       Valued

      Welcome

Willing

Worthy

Yes

 

 

 

 

 

Not all words have the desired positive impact and should be avoided because they are trite and over-used. These include:

Analytical

      Creative

        Driven

Effective

      Expert

        Innovative

Organizational

      Patient

        Responsible

Strategic

 

 

 

Other words are tacky and trite and should be avoided:

Contest

Coupon

Promotion

Sweepstakes

 

Resumes are a key component of marketing and sales efforts. Reviewing your candidate’s resume is an important step in placing them profitably. SalesCareer.net cites numerous powerful resume words which, if used, can improve the resume and help ensure that it gets an audience and successfully passes through the often very tight review processes by HR departments and ATS Systems. Your applicant may need professional assistance to improve their resume and enhance their chances of employment.  

Examples of powerful resume words include:

Achieved

  Advanced

Built

       Created            

Delivered

Developed

 Enhanced

Established

       Exceeded

Fulfilled

Generated

 Improved

Introduced

       Mentored

Motivated

Provided            

Recommended      

Reduced

       Saved

Supported

Solved

Updated

Upgraded

 

 

 

Include these words for sharing your material on Google:

Create

Discover

Increase

Promote

Share

 

Citing Darlene Price, president of Well Said, “Simple words that show you value the person generate positive emotions and set the stage for trust.”

Of course, talk is cheap, and words must count. Follow up your words with actions to demonstrate your good faith and to promote trust. “Thank you” is one of the most important phrases to use. Use it often. USE POWER WORDS…FOR TEMP AND CONTRACT PLACEMENTS! 

Thank you.

Contact Judy at Evergreen Contract Resources at 713-858-2677 

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