Your reputation will make you more money in the long run than a one-time deal. Reputation is built on trust, good judgment, diligence and attention to detail. Part of the building process is developing good long-term relationships based on these high professional standards. To build these relationships you should treat your clients like they are part of a Team and they will realize that you have their best interest at heart. Gain their respect…and you gain their return business. Taking this long-term view and not focusing on a one time job assignment will lead to enhanced market standing for you… and the money will follow. Don’t be afraid to refer business out to others who may be a better fit for your client’s needs. This will gain you the reputation of putting your client’s needs ahead of your own. Find someone you trust and talk to them about your ideas. Both your client and the person referred to will esteem you all the more. Your reputation will be enhanced in the marketplace and you will be recognized as being a true Team player.
Businesses typically focus on week by weekly results. By viewing you and your client as members of the same Team, you are better able to work towards a common long-term goal. Sharing common goals with your client can mean more than just money you can make today. It can mean an income stream over time. The goals should include building a better relationship between your client for their long-term success and not only their short-term needs. Everyone on the Team wins when the Team is working towards the same goal.
Referrals are the best business. Your reputation will gain you respect in the marketplace and will motivate prospective client companies and job applicants to seek you out. You will be known by the relationships you build. Everyone wants to be part of a winning Team…be known as a Team player.
Quoting Vince Lombardi:
“Coming together is a beginning keeping together is progress working together is success.”
Summing up: Being a Team player can help you stand out from the competition. Having your client’s best interest at heart and sharing their goals will make a winning Team.