The Certified versus the Non-Certified ~ It's All About Edge

  By Dr. Frank Burtnett  |    Posted on Thursday February 27, 2015 at 01:18:24 PM

Category: Certification, Education



Imagine that you’re cultivating a piece of business or approaching a client or candidate for the first time. Yours is not the only firm competing for the job posting or opportunity to represent the candidate. Your principle objective is to be viewed favorably, a search or staffing professional who is knowledgeable and possesses the skillset required to result in a “good hire.” 

What I have described above is a “balanced scale” situation and you need to examine what can separate you from your competition by tilting the scales in your favor. Could it be something as simple as the CPC or CTS following you name?

In the competitive world in which search and staffing firms and professionals function, sometimes it’s hard to pinpoint what might give you the edge. Often it’s your brand, an identity that has resulted in a strong reputation in the community. It could also be your track record of success in serving clients and placing candidates. Some successful firms are known for serving a specialty niche, a factor that can also tilt the scales. But what if it is about the credentials you and your firm present and how those credentials are viewed from the other side of the table or other end of the telephone.

Since the 1960s, the National Association of Personnel Services (NAPS) has built a tradition of education, professionalism and ethics and developed a relevant certification program for the search and staffing industry. 

Earning the CPC or CTS tells your clients and candidates that you have…

Studied the laws that govern the various workplace transitions.

Agreed to abide by and work in accordance with the NAPS Standards of Ethical Practices.

Agreed to engage in continuing professional education for certification maintenance.

Achieving certification means something more personal for you and your firm. It says you…

Value personal credibility and adherence to professional and ethical standards.  

Have committed to learning the laws governing employment transitions.

Are committed to remaining abreast to industry practices, tools and trend by engaging in continuing education.

Demonstrate a dedication to your craft and serve in a manner that exemplifies confidence and poise.

Some view certification as costly and the study period as time consuming. Given the potential return on investment (ROI) and could be money and time well spent. Don’t take my word for it. Over time, numerous editions of the Robert Half Salary Guide have presented the view that earning one’s professional credential provides numerous benefits, including improved career prospects and enhanced earning power.

Bottom of Form

You may not have to say anything about your credential. The CPC or CTS after your name may say it all. If you need an “edge” or an advantage to tilt the otherwise balanced business scales in your direction, consider the CPC and CTS credentials as your next professional challenge.

The dividends may surprise you.


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