About James Moul

James studied professional and creative writing at college in Pennsylvania before becoming a freelance writer. Now, he’s been a content writer and copywriter for almost a decade and couldn’t be happier to put his talents to good use in the staffing industry as a part of the Haley Marketing team.

Website: https://www.haleymarketing.com/

 

What Is GEO? Your Firm’s Guide to Ranking in Generative AI

  By James Moul  |    Wed Mar 11, 2026

Category: Expert Advice, Marketing, Technology, Trends

What is GEO? It stands for Generative Engine Optimization, a strategy that helps your staffing firm’s content show up in tools like ChatGPT, Gemini, Perplexity, and Claude. In this post, we’ll break down how GEO works, how it differs from SEO and AEO, and what you can do to rank...

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