February EMinfo
What Is GEO? Your Firm’s Guide to Ranking in Generative AI
Posted: Wednesday March 11, 2026
You Didn’t Know What You Had...until you lost it
Posted: Wednesday March 11, 2026By Jason Thibeault | Wed Mar 11, 2026
Category: Columns, Expert Advice, Technology
Every morning, I (Jason) read science and tech articles. Which means I am constantly getting updates on which model did what on a benchmark test. And it’s all meaningless. Don’t worry, I’ll explain. I grew up watching boxing. Imagine you run an Olympic...
By James Moul | Wed Mar 11, 2026
Category: Expert Advice, Marketing, Technology, Trends
What is GEO? It stands for Generative Engine Optimization, a strategy that helps your staffing firm’s content show up in tools like ChatGPT, Gemini, Perplexity, and Claude. In this post, we’ll break down how GEO works, how it differs from SEO and AEO, and what you can do to rank...
By Michael Neidle | Wed Mar 11, 2026
Category: Columns, Expert Advice, Productivity
YESTERDAY All my troubles seemed so far away. Now it looks as though they’re here to stay. Oh, I believe in yesterday. Suddenly I’m not half the man I used to be. There’s a shadow hanging’ over me Oh, I believe in yesterday. Love was such an easy game to...
By Michael Gionta | Thu Feb 26, 2026
Category: Columns, Expert Advice, Productivity, Recruiting
QUESTION: In my recruiting business, what’s the best way to get the most out of the entire year? Clarity is Key for Implementation and Execution The biggest thing I have always seen with clients, my recruiters, and myself, quite bluntly, is whenever I have struggled with implementation, execution, and delivery, I find...
By Jennifer Roeslmeier Mikels | Thu Feb 26, 2026
Category: Expert Advice, Technology
Staffing companies sit on hundreds, if not thousands, of candidates in their ATS. Yet existing databases are significantly underutilized. Often instead of taking advantage of the pool of candidates in front of us, the first thought is to utilize a job board to find applicants for a role. Job boards...
By Tricia Tamkin | Thu Feb 12, 2026
Category: Columns, Expert Advice
Candidates ask us all the time whether they should list an end date after a layoff or leave their resume and LinkedIn profiles as “present.” Since we’re in the advisor seat, we have to help them think through it. If they received severance,...
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