About Erin Helms

Erin graduated from Buffalo State College with a BS in Biology. She started her career in marketing in 2008 after submitting her resume to a small agency at a job fair on a whim just to try something new. That something new turned into a career path driven by a passion for results and problem solving. (Erin fell in love with PPC!) Erin is currently Digital Marketing Associate at Haley Marketing


How to Supercharge Your B2B Google Search Campaign Results

  By Erin Helms  |    Mon Jan 15, 2024

Category: Expert Advice, Marketing

If you're using a Google search campaign as your paid media to attract new client prospects, you know the right message at the right time is critical. The average cost-per-click for a B2B Google search campaign has been slowly increasing over the years as more companies turn to Adwords to attract...

Interesting Places to Reach Candidates Using Pay-Per-Click

  By Erin Helms  |    Tue Dec 14, 2021

Category: Productivity, Recruiting, Technology

Using Google search PPC campaigns for recruiting? Congratulations – you’ve made a great choice! Google pay-per-click (PPC) advertising is a powerful tool to reach candidates with your digital messaging. But could you be doing more to maximize your reach - and your conversions? There are dozens of ways you can reach candidates...

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