February EMinfo
What Is GEO? Your Firm’s Guide to Ranking in Generative AI
Posted: Wednesday March 11, 2026
You Didn’t Know What You Had...until you lost it
Posted: Wednesday March 11, 2026By Jason Thibeault | Wed Mar 11, 2026
Category: Columns, Expert Advice, Technology
Every morning, I (Jason) read science and tech articles. Which means I am constantly getting updates on which model did what on a benchmark test. And it’s all meaningless. Don’t worry, I’ll explain. I grew up watching boxing. Imagine you run an Olympic...
By James Moul | Wed Mar 11, 2026
Category: Expert Advice, Marketing, Technology, Trends
What is GEO? It stands for Generative Engine Optimization, a strategy that helps your staffing firm’s content show up in tools like ChatGPT, Gemini, Perplexity, and Claude. In this post, we’ll break down how GEO works, how it differs from SEO and AEO, and what you can do to rank...
By Jennifer Roeslmeier Mikels | Thu Feb 26, 2026
Category: Expert Advice, Technology
Staffing companies sit on hundreds, if not thousands, of candidates in their ATS. Yet existing databases are significantly underutilized. Often instead of taking advantage of the pool of candidates in front of us, the first thought is to utilize a job board to find applicants for a role. Job boards...
By Judy Collins | Thu Jan 29, 2026
Category: Columns, Expert Advice, Productivity, Technology, Trends
AI has touched all of us, whether we like it or not, including the job search process. We see changes in how to rewrite a resume, candidate commitment, and the role recruiters are playing in the job market. AI is a good tool for the applicant, the recruiter, and the...
By Jennifer Roeslmeier Mikels | Thu Jan 29, 2026
Category: Expert Advice, Technology
The age old question that is so often talked about in staffing is what staffing software should I use? Should I go with one that has a lot of bells and whistles? Should I go with an all-in-one solution? Should I go with a well known solution in the industry?...
By Jennifer Roeslmeier Mikels | Fri Nov 28, 2025
Category: Expert Advice, Technology
Some are calling 2025, the YEAR OF TECH. AI technology has evolved at a rapid pace over the past year. Things we couldn’t do or didn’t do a year ago have become an everyday norm. New AI technologies are constantly being introduced into the staffing landscape and staffing agencies have...
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