Marketing Can Help You Overcome “The Great Resignation”

  By Tony Sorensen  |    Thu Aug 26, 2021

Category: Marketing, Recruiting

The job market in 2021 is shaping up to be known as “The Great Resignation.” Almost every company in every industry under the sun is feeling the pain of not being able to find and hire quality talent fast enough. Conventional strategies of finding job seekers are not working. The old...

Show or Tell – Let Your Expertise Shine!

  By Tony Sorensen  |    Fri Jul 09, 2021

Category: Expert Advice, Marketing

One thing staffing and recruiting agencies know better than anybody is the difference between simply working and actually getting the job done. When it comes to your brand, you could be working hard and doing everything right by: Starting from the ground up, creating a brand guide complete with all the elements of...

The Core Components of a Brand Foundation

  By Tony Sorensen  |    Mon Jun 14, 2021

Category: Expert Advice, Marketing, Recruiting

We’ve all heard plenty of marketing jargon related to branding: “That is so on-brand.” “Their branding is incredibly strong.” “I love their look and feel.” But what does it mean to actually be on-brand? How can you know whether your brand is clearly identified and boldly deployed? At Parqa, we like to say that...

Must-Have Tech Features for Seamless Sales Outreach

  By Avionte  |    Mon Mar 29, 2021

Category: Expert Advice, Marketing, Technology

The Importance of Outreach On average, a salesperson spends only 36% of their time actually selling. However, it has been consistently proven that persistent communication and outreach is necessary to cultivate relationships and make connections with prospective customers. In order to maximize your sales team’s time, use technology to enable them...

Common Marketing Tech Stacks in Staffing & Recruiting

  By Tony Sorensen  |    Fri Feb 19, 2021

Category: Expert Advice, Marketing, Technology

After the fallout of 2020, it’s become abundantly clear for staffing and recruiting firms that it’s no longer good enough just to “do” digital marketing . Everything is getting more competitive online. From paid advertising to LinkedIn, the ante is being upped—daily. The firms that are committed to an informed, holistic marketing strategy separate themselves....

Marketing 101 for Recruiters

  By Anthony Ysasaga  |    Mon Feb 01, 2021

Category: Expert Advice, Marketing

In the last ten years of my career, among the countless seminars and training sessions, the least discussed topic is how we market to prospective candidates about open positions. I'm amazed at how much time large companies spend on training recruiters on managing the applicant tracking systems, customer relationship management software,...

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