What Is GEO? Your Firm’s Guide to Ranking in Generative AI

  By James Moul  |    Wed Mar 11, 2026

Category: Expert Advice, Marketing, Technology, Trends

What is GEO? It stands for Generative Engine Optimization, a strategy that helps your staffing firm’s content show up in tools like ChatGPT, Gemini, Perplexity, and Claude. In this post, we’ll break down how GEO works, how it differs from SEO and AEO, and what you can do to rank...

TRACK WHAT MATTERS AND RAISE THE BAR

  By Barb Bruno  |    Fri Jul 11, 2025

Category: Education, Marketing, Recruiting

Many Staffing and Recruiting Firm owners tell me they’re frustrated by inconsistent performance. Some team members are exceeding goals, while others stall out with no clear explanation. What’s the difference? In most cases it’s not effort, it’s accountability. Accountability starts with measurement. If you’re not setting minimum...

Demand Generation Cheat Sheet: How Smart Staffing Firms Are Reengineering Sales in 2025

  By Mandy Wittschen  |    Mon Jun 02, 2025

Category: Expert Advice, Marketing

The Market Has Shifted – Have You? Buyers are more distracted, cautious, and skeptical than ever. Traditional sales tactics–cold calling, hoping for job orders–just don’t cut it anymore. The firms winning right now? They engineer demand through value-first marketing, consistent nurturing, and sales enablement. The New Sales Funnel (AIDA, Upgraded for Staffing) AWARENESS They realize they...

Building Trust Online: Establishing Credibility in Recruiting and Staffing

  By Cole Windler  |    Tue Nov 26, 2024

Category: Expert Advice, Marketing, Productivity

Establishing trust and credibility online is vital for recruiters and staffing agencies. With potential clients and candidates forming impressions long before they ever speak with you, your website becomes the first—and perhaps most critical—touchpoint. It is where you showcase your expertise, build relationships, and distinguish your firm from the competition....

Email Newsletters: Are They Still Viable?

  By Cole Windler  |    Mon Sep 30, 2024

Category: Expert Advice, Marketing

In an age dominated by social media, instant messaging and digital advertising, you might wonder if email newsletters are still a viable tool for recruiting firms. The simple answer is yes. Despite the rise of new communication channels, email newsletters remain a powerful way to attract top talent and build...

Magic Numbers: How Many Touchpoints Does it Take to Convert a Prospect to a Client?

  By Cole Windler  |    Tue Aug 27, 2024

Category: Expert Advice, Marketing

Before someone becomes a client, touchpoints help a prospect get to know and trust a company better (with the end goal of making a sale). But it's not just about building trust. Touchpoints can help build awareness, as well nurture clients closer to a sale. When you first reach out to prospective...

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