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By Mandy Wittschen | Mon Jun 02, 2025
Category: Expert Advice, Marketing
The Market Has Shifted – Have You? Buyers are more distracted, cautious, and skeptical than ever. Traditional sales tactics–cold calling, hoping for job orders–just don’t cut it anymore. The firms winning right now? They engineer demand through value-first marketing, consistent nurturing, and sales enablement. The New Sales Funnel (AIDA, Upgraded for Staffing) AWARENESS They realize they...
By Mandy Wittschen | Tue Apr 23, 2024
Category: Expert Advice, Marketing
A one-size-fits-all sales strategy won't cut it. When it comes to staffing sales, a generic approach fits about as well as a giant’s shoe on a pixie's foot (or a pixie's shoe on a giant's foot - ouch!). The key to capturing market share and growing your business lies in being strategic...
By Mandy Wittschen | Wed Apr 10, 2024
Category: Expert Advice, Productivity
A one-size-fits-all sales strategy won't cut it. When it comes to staffing sales, a generic approach fits about as well as a giant’s shoe on a pixie's foot (or a pixie's shoe on a giant's foot - ouch!). The key to capturing market share and growing your business lies in being strategic...
By Mandy Wittschen | Thu Oct 27, 2022
Category: Expert Advice, Marketing
If you’re in staffing, you understand that experienced job seekers can and will be selective. They want to work with an agency that’s trustworthy. Competent. Easy to work with. And whose recruiters actually care about their success. What’s more, potential applicants do their homework online to find out what they...
By Mandy Wittschen | Wed Jun 22, 2022
Category: Expert Advice, Marketing, Productivity
Pop Quiz: What's an employment brand? If you hired someone to call 10 of your field associates and 10 ideal job seekers in your market, what would they say about your staffing or recruiting agency? That's your employment brand. Stated simply, your employment brand is what job seekers, candidates, temporary associates and contractors...
By Mandy Wittschen | Tue Apr 26, 2022
Category: Marketing, Productivity, Recruiting
Marketing has evolved from “nice to have” to “business essential. If you want to leverage the best of what 2022 has to offer – and stay ahead of the competition – implement these ideas, crowdsourced from our team of digital marketing experts: Staffing Websites · Remember that less is more. People have no...
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