About Matt Lozar

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Data Will Help Your Employment Brand Content: Here’s How

  By Matt Lozar  |    Thu Nov 10, 2022

Category: Expert Advice, Marketing

Three-quarters of all candidates consider an employer’s brand before they decide whether or not to apply for a job. So, as with any other key business initiative, you need to know what successful branding looks like at your company. Branding involves capturing seemingly intangible qualities that make your business a great...

How to Stay Agile in Your Recruitment Content Strategy

  By Matt Lozar  |    Tue Aug 16, 2022

Category: Expert Advice, Productivity

It takes only seconds for a job seeker to form their first impression of your company as a potential employer – and your career site is likely to be where they experience their initial introduction. It’s your virtual handshake with them. So optimize candidate attraction and engagement right from the...

How to Make Social Media Content More Inclusive

  By Matt Lozar  |    Mon May 16, 2022

Category: Expert Advice, Social Media

The tone and sensitivity your brand conveys, as well as the content itself, is critical when it comes to diversity and inclusion. And job candidates’ awareness of your commitment to D&I – or lack of it – is just as acute as every other consumer’s. Probably even more so, as...

Four Ways to Get More ROI from Job Board Spend

  By Matt Lozar  |    Fri Jul 09, 2021

Category: Expert Advice, Productivity

Want your recruitment advertising to deliver better results? In this quick Snack Time video , Haley Marketing's Director of Recruitment Marketing, Matt Lozar, shares four proven ways to better manage your job board spend - and improve the ROI of your recruitment advertising: What can your staffing agency do to...

Three Benefits Programmatic Job Advertising Delivers to EVERY Staffing Agency More Effective Boost Your Trust

  By Matt Lozar  |    Mon Mar 09, 2020

Category: Expert Advice, Productivity

Is your staffing agency using programmatic job advertising? Firms resist adopting new technology for lots of reasons. Unfamiliar technology has a learning curve, and it requires your staffing agency and team of recruiters to manage their monthly recruitment budget differently. Change is hard – but sometimes NOT changing is even harder. Manually managing...

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