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Struggling, Stuck in Neutral, or Starting Over?
Posted: Tuesday April 23, 2024
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By Matt Lozar | Tue Mar 14, 2023
Category: Expert Advice, Productivity
I get it When revenue goes down and recession talk becomes more realistic, it’s time to evaluate expenses. That’s just smart business. Frivolous costs add up, and not being diligent affects the bottom line and could lead to even more difficult decisions in the future. What I don’t get – when those...
By Matt Lozar | Thu Nov 10, 2022
Category: Expert Advice, Marketing
Three-quarters of all candidates consider an employer’s brand before they decide whether or not to apply for a job. So, as with any other key business initiative, you need to know what successful branding looks like at your company. Branding involves capturing seemingly intangible qualities that make your business a great...
By Matt Lozar | Tue Aug 16, 2022
Category: Expert Advice, Productivity
It takes only seconds for a job seeker to form their first impression of your company as a potential employer – and your career site is likely to be where they experience their initial introduction. It’s your virtual handshake with them. So optimize candidate attraction and engagement right from the...
By Matt Lozar | Mon May 16, 2022
Category: Expert Advice, Social Media
The tone and sensitivity your brand conveys, as well as the content itself, is critical when it comes to diversity and inclusion. And job candidates’ awareness of your commitment to D&I – or lack of it – is just as acute as every other consumer’s. Probably even more so, as...
By Matt Lozar | Fri Jul 09, 2021
Category: Expert Advice, Productivity
Want your recruitment advertising to deliver better results? In this quick Snack Time video , Haley Marketing's Director of Recruitment Marketing, Matt Lozar, shares four proven ways to better manage your job board spend - and improve the ROI of your recruitment advertising: What can your staffing agency do to...
By Matt Lozar | Mon Mar 09, 2020
Category: Expert Advice, Productivity
Is your staffing agency using programmatic job advertising? Firms resist adopting new technology for lots of reasons. Unfamiliar technology has a learning curve, and it requires your staffing agency and team of recruiters to manage their monthly recruitment budget differently. Change is hard – but sometimes NOT changing is even harder. Manually managing...
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