About Michael Neidle

Mike Neidle is President of Optimal Management incorporated 1994 (www.optimal-mgt.com), 650-655-2190, mentoring staffing owners and managers to maximize sales, profits and company value. He was Executive VP for Snelling and other staffing firms; CEO, CFO and Marketing Director for start ups to Fortune 500 Corporations. He has an MBA and a chemical engineering undergraduate.

 

Improving Sales Reps Performance

  By Michael Neidle  |    Fri Jul 09, 2021

Category: Expert Advice, Productivity, Recruiting

Selling is not for everyone and for some sales reps they reach a point where they are not effective, have become burnt out or complacent. The problem is that most everything starts with sales. No sales, no production, no jobs for others in the organization and eventually no company. So...

Managing Sales and Recruiting

  By Michael Neidle  |    Mon Jun 14, 2021

Category: Expert Advice, Recruiting

A common problem in staffing is balancing sales and recruiting. This is more of a problem in temp (or contracting), instead of a direct hire firm where most people operate a full desk and the same person is handling both functions. So what are the difficulties that arise in balancing...

Inflection Points

  By Michael Neidle  |    Tue Oct 13, 2020

Category: Expert Advice, Productivity, Recruiting

We all tend to think in a linear fashion, its human nature. That if things have been moving along at a fairly regularly clip they should continue on that trajectory in the future, all other things being equal. If your earnings or cost have been trending at some given rate...

Living in Challenging Times

  By Michael Neidle  |    Tue Aug 25, 2020

Category: Columns, Expert Advice

From across the social and political spectrum we are clearly living in challenging times, with the economy in flux, high unemployment and even a pandemic being politicized, there are greater divisions in a long time and more surely to come. Wise people and companies should be careful to avoid being...

Expanding your Market

  By Michael Neidle  |    Mon Nov 12, 2018

Category: Columns, Expert Advice

Whether you want to increase your market share where you are currently, penetrate into a new geographic market or diversify your services you need to know your facts before you begin this process. If you do not zero on the requirements of your prospects and/or clients you will be wasting...

Profit Plans and Post Audits from Michael Neidle

  By Michael Neidle  |    Tue Jan 09, 2018

Category: Columns, Expert Advice, Recruiting

Well managed companies create profit or business plans and then determine if they are working. One should start out with an analysis of one’s historical performance, what has worked, what has not and why. They then need to create a realistic vision for the company, long and near term. This is...

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