About Tony Sorensen

Tony Sorensen is a national staffing industry expert and has spoken at conferences and contributed to publications including EMInfo, ERE, Monster.com, Star Tribune, and Minneapolis/St. Paul Business Journal. Tony is a 20-year industry veteran, and is the CEO of both Versique Search & Consulting and Parqa – a digital marketing agency for the staffing industry. Through digital marketing, Versique now receives over 50% of its revenue from people finding them on Google. He is passionate about helping other staffing firm business owners grow their businesses and experience incredible ROI through digital marketing. Receive a FREE digital marketing assessment: https://parqamarketing.com/contact-us/free-assessment/

 

Common Marketing Tech Stacks in Staffing & Recruiting

  By Tony Sorensen  |    Fri Feb 19, 2021

Category: Expert Advice, Marketing, Technology

After the fallout of 2020, it’s become abundantly clear for staffing and recruiting firms that it’s no longer good enough just to “do” digital marketing . Everything is getting more competitive online. From paid advertising to LinkedIn, the ante is being upped—daily. The firms that are committed to an informed, holistic marketing strategy separate themselves....

Marketing Automation 101: The Basics of Building a Marketing Machine (2021)

  By Tony Sorensen  |    Tue Jan 26, 2021

Category: Expert Advice

“The core problem we’re going to have going forward is that you have two forces [that will] govern much of what [happens] in the future. The first is globalization, which we’re not going to repeal, and the second one is automation, which we’re not going to repeal.” – Eric Schmidt,...

Marketing Automation 101: The Basics of Building a Marketing Machine (2021)

  By Tony Sorensen  |    Thu Jan 14, 2021

Category: Automation, Expert Advice, Marketing

“The core problem we’re going to have going forward is that you have two forces [that will] govern much of what [happens] in the future. The first is globalization, which we’re not going to repeal, and the second one is automation, which we’re not going to repeal.” – Eric Schmidt,...

Going All-In In 2021

  By Tony Sorensen  |    Thu Dec 17, 2020

Category: Expert Advice, Motivational, Productivity

For most of 2020, I really felt like I was in a game of high stakes poker….and now, I’m all in on 2021. It seems like two or three years since I wrote my blog talking about “Why President’s Club Still Matters,” before we went to Puerto Vallarta to celebrate in...

5 Eye-Opening Reasons to Outsource Your Marketing to an Agency (Staffing & Recruiting Edition)

  By Tony Sorensen  |    Wed Nov 11, 2020

Category: Expert Advice, Marketing

With around 20,000 staffing and recruiting firms in the country, how does the lone agency stand out in today’s competitive market? Hint: The secret isn’t much of a mystery; it’s just having outstanding marketing. If done right, marketing genuinely has the power to help your business connect with more clients, candidates, and partners...

3 Components of a Successful Content Marketing Strategy

  By Tony Sorensen  |    Tue Oct 13, 2020

Category: Expert Advice, Productivity, Recruiting

Content is still king. It’s what fuels nearly every digital marketing initiative and genuinely has the power to transform opinions, convey targeted messages, and even make someone fall in love with your recruiting style. While there’s no exact recipe for content marketing success, there are a few core components of...

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