About Tony Sorensen

Tony Sorensen is a national staffing industry expert and has spoken at conferences and contributed to publications including EMInfo, ERE, Monster.com, Star Tribune, and Minneapolis/St. Paul Business Journal. Tony is a 20-year industry veteran, and is the CEO of both Versique Search & Consulting and Parqa – a digital marketing agency for the staffing industry. Through digital marketing, Versique now receives over 50% of its revenue from people finding them on Google. He is passionate about helping other staffing firm business owners grow their businesses and experience incredible ROI through digital marketing. Receive a FREE digital marketing assessment: https://parqamarketing.com/contact-us/free-assessment/

 

The Core of the Staffing and Recruiting Industry: Relationships, and How To Build Them

  By Tony Sorensen  |    Tue Sep 14, 2021

Category: Expert Advice, Productivity

One of the most common themes we hear in the staffing and recruiting industry is how much depends on strong relationships. Indeed, deep, long-term relationships seem to be the key element to success in the recruiting industry . At Parqa, we’ve noticed how many of the most successful partnerships between employment agencies and their...

Marketing Can Help You Overcome “The Great Resignation”

  By Tony Sorensen  |    Thu Aug 26, 2021

Category: Marketing, Recruiting

The job market in 2021 is shaping up to be known as “The Great Resignation.” Almost every company in every industry under the sun is feeling the pain of not being able to find and hire quality talent fast enough. Conventional strategies of finding job seekers are not working. The old...

Show or Tell – Let Your Expertise Shine!

  By Tony Sorensen  |    Fri Jul 09, 2021

Category: Expert Advice, Marketing

One thing staffing and recruiting agencies know better than anybody is the difference between simply working and actually getting the job done. When it comes to your brand, you could be working hard and doing everything right by: Starting from the ground up, creating a brand guide complete with all the elements of...

The Core Components of a Brand Foundation

  By Tony Sorensen  |    Mon Jun 14, 2021

Category: Expert Advice, Marketing, Recruiting

We’ve all heard plenty of marketing jargon related to branding: “That is so on-brand.” “Their branding is incredibly strong.” “I love their look and feel.” But what does it mean to actually be on-brand? How can you know whether your brand is clearly identified and boldly deployed? At Parqa, we like to say that...

The Pros and Cons of Using Chatbots to Streamline Your Marketing Automation Strategy

  By Tony Sorensen  |    Mon Apr 12, 2021

Category: Automation, Productivity, Technology

Chatbots have revolutionized the staffing industry’s top-of-funnel digital strategy. The benefits are numerous since chatbots can: Save time Increase diversity in recruiting Save money Provide relevant candidate information Improve candidate experience Source the very best talent Not only can chatbots streamline staffing and recruiting , but they can also help with employee retention as well. The evidence suggests that chatbots...

Common Marketing Tech Stacks in Staffing & Recruiting

  By Tony Sorensen  |    Fri Feb 19, 2021

Category: Expert Advice, Marketing, Technology

After the fallout of 2020, it’s become abundantly clear for staffing and recruiting firms that it’s no longer good enough just to “do” digital marketing . Everything is getting more competitive online. From paid advertising to LinkedIn, the ante is being upped—daily. The firms that are committed to an informed, holistic marketing strategy separate themselves....

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