About Tony Sorensen

Tony Sorensen is a national staffing industry expert and has spoken at conferences and contributed to publications including EMInfo, ERE, Monster.com, Star Tribune, and Minneapolis/St. Paul Business Journal. Tony is a 20-year industry veteran, and is the CEO of both Versique Search & Consulting and Parqa – a digital marketing agency for the staffing industry. Through digital marketing, Versique now receives over 50% of its revenue from people finding them on Google. He is passionate about helping other staffing firm business owners grow their businesses and experience incredible ROI through digital marketing. Receive a FREE digital marketing assessment: https://parqamarketing.com/contact-us/free-assessment/

 

How AI Technology Can Revolutionize The Candidate Experience

  By Tony Sorensen  |    Tue Dec 14, 2021

Category: Automation, Expert Advice, Productivity

We live in an on-demand world. You can order a pizza online and track, almost to the minute, its progress from confirmation to your doorstep. So how is it that we get better communication when ordering a pizza than when we are searching for our next career opportunity? While applying for...

6 Tips to Elevate the Candidate Experience in Your Marketing Automation Strategy

  By Tony Sorensen  |    Thu Nov 18, 2021

Category: Expert Advice, Marketing

Your raving fans and most successful placements all seem to have one thing in common: a great experience with their recruiter – from the top of the funnel, all the way down to becoming an alumni advocate for their agency. Perhaps unsurprisingly, the talented candidates who fell through the cracks had...

Dos & Don’ts of Using Data for Marketing for Staffing and Recruiting Firms

  By Tony Sorensen  |    Fri Oct 29, 2021

Category: Expert Advice, Marketing, Productivity

Parqa’s new Executive Vice President , Julie Haldorson , is pretty wild about data acquisition. With the powerful potential of data, we’ve seen a key opportunity to unlock more meaningful engagements with clients and candidates. But, in a sea of data, how can staffing firms create more value-added marketing solutions and ultimately drive...

The Core of the Staffing and Recruiting Industry: Relationships, and How To Build Them

  By Tony Sorensen  |    Tue Sep 14, 2021

Category: Expert Advice, Productivity

One of the most common themes we hear in the staffing and recruiting industry is how much depends on strong relationships. Indeed, deep, long-term relationships seem to be the key element to success in the recruiting industry . At Parqa, we’ve noticed how many of the most successful partnerships between employment agencies and their...

Marketing Can Help You Overcome “The Great Resignation”

  By Tony Sorensen  |    Thu Aug 26, 2021

Category: Marketing, Recruiting

The job market in 2021 is shaping up to be known as “The Great Resignation.” Almost every company in every industry under the sun is feeling the pain of not being able to find and hire quality talent fast enough. Conventional strategies of finding job seekers are not working. The old...

Show or Tell – Let Your Expertise Shine!

  By Tony Sorensen  |    Fri Jul 09, 2021

Category: Expert Advice, Marketing

One thing staffing and recruiting agencies know better than anybody is the difference between simply working and actually getting the job done. When it comes to your brand, you could be working hard and doing everything right by: Starting from the ground up, creating a brand guide complete with all the elements of...

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