About David Searns

(CEO, Haley Marketing) When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business (his Mom and Dad ran a very successful staffing and executive recruiting firm in Upstate New York). Mix in a degree in information systems from Clarkson University, an MBA from The Wharton School, and more than 20 years of marketing and consulting in the staffing industry, and you have someone with the rare ability to combine high-level strategic thinking with real entrepreneurial ingenuity.

 

Level Up Your Sales Results: Practical Strategies for Today’s Economy

  By David Searns  |    Wed Sep 13, 2023

Category: Expert Advice, Marketing

Struggling to generate job orders you can fill? You’re not alone. In our current market, effective selling requires an even greater degree of dedication and hard work. Couple this with the persistent challenges in recruitment (the national unemployment rate is 3.8% at the time I’m writing this), and it can feel like...

SMART IDEAS Summit 3

  By David Searns, Victoria Kenward  |    Mon Sep 11, 2023

Category: Education

SMART IDEAS Summit 3 from the smartest minds in staffing Tuesday, September 12th 9 a.m. – 5 p.m. ET (via Zoom) VIEW AGENDA Watch the SMART IDEAS Summit 3 preview RESERVE YOUR SEAT TODAY 7 hours. 14...

Level Up Your Marketing: Revisit Your Staffing Firm’s Positioning

  By David Searns  |    Wed Apr 26, 2023

Category: Expert Advice, Marketing, Productivity

We’ve had an amazing run. For more than a decade, the staffing industry has been booming. Job orders have been plentiful. If you could recruit talent, you were making placements. But the times have changed. Selling staffing got harder…a lot harder! Selling staffing is never easy. But now, it takes more effort. A lot...

Level Up Your Marketing: Revisit Your Staffing Firm’s Positioning

  By David Searns  |    Tue Apr 11, 2023

Category: Expert Advice, Marketing

We’ve had an amazing run. For more than a decade, the staffing industry has been booming. Job orders have been plentiful. If you could recruit talent, you were making placements. But the times have changed. Selling staffing got harder…a lot harder! Selling staffing is never easy. But now, it takes more effort. A lot...

Big Ideas for Social Recruiting: Have Fun and Be YOU

  By David Searns  |    Tue Feb 22, 2022

Category: Expert Advice, Marketing

The “drought.” The “war.” The “perfect storm.” Over the years, our industry has come up with dozens of ways to describe recruiting challenges. But right now? Many of our clients are calling recruiting downright IMPOSSIBLE. Here’s what’s making it so tough – and expensive – to fill open jobs: · Jobs are back. ·...

How to Create a Social Media Strategy for Your Staffing Firm

  By David Searns  |    Wed Feb 02, 2022

Category: Expert Advice, Social Media

Using social media – but not seeing great results? Let’s change that! When we think about why we’re using social media in the first place, it’s to drive measurable business success. It’s not to join the noise and the clutter that is social media; it’s to drive measurable ROI for our staffing...

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