Want Better PPC Results? Build Personas!

  By Stephanie Ryndak  |    Mon Jun 12, 2023

Category: Expert Advice, Marketing

Is your staffing agency investing in PPC advertising on Google, Facebook or LinkedIn? You’ll get more out of your PPC budget if you build employer and job-seeker personas. What’s a persona? A persona, is a fictional representation of a target audience segment (e.g., recently graduated travel nurses, HR managers in manufacturing companies). It...

Unlocking Growth: Supercharge Your LinkedIn Company Page with Invitation Credits

  By Sam Prost  |    Mon Jun 12, 2023

Category: Expert Advice, Marketing, Social Media

In today's digital age, LinkedIn has become the go-to platform for professionals to connect, network and discover new opportunities. As a recruiter, harnessing the power of LinkedIn is crucial for expanding your professional network and reaching potential clients and candidates. While a strong personal LinkedIn profile is essential, a well-optimized LinkedIn...

Want to Drive Staffing Sales? Change How You Write!

  By Heather Perrotta   |    Thu May 11, 2023

Category: Expert Advice, Marketing

Write With Employers and Job Seekers in Mind One way to drive sales more effectively is to write from the viewpoint of your readers – whether it’s your website, blog posts, collateral, etc. Business owners, hiring managers, HR professionals, job seekers, and other members of your target audiences aren't necessarily interested...

Level Up Your Marketing: Revisit Your Staffing Firm’s Positioning

  By David Searns  |    Wed Apr 26, 2023

Category: Expert Advice, Marketing, Productivity

We’ve had an amazing run. For more than a decade, the staffing industry has been booming. Job orders have been plentiful. If you could recruit talent, you were making placements. But the times have changed. Selling staffing got harder…a lot harder! Selling staffing is never easy. But now, it takes more effort. A lot...

New LinkedIn Features You Should Definitely Know

  By Natalia Navarro  |    Tue Apr 11, 2023

Category: Marketing, Productivity, Recruiting, Social Media, Technology

With its range of advanced tools for publishing and building community, LinkedIn Pages give businesses and organizations the chance to communicate their purpose, values and offerings. New LinkedIn Page features are available to help organizations maximize their online presence. Learn how you can make the most of them to upgrade your...

Level Up Your Marketing: Revisit Your Staffing Firm’s Positioning

  By David Searns  |    Tue Apr 11, 2023

Category: Expert Advice, Marketing

We’ve had an amazing run. For more than a decade, the staffing industry has been booming. Job orders have been plentiful. If you could recruit talent, you were making placements. But the times have changed. Selling staffing got harder…a lot harder! Selling staffing is never easy. But now, it takes more effort. A lot...

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