Guest Posting in 2023: 10 Tips for Recruiters to Increase Brand Awareness

  By Sam Prost  |    Wed Jul 12, 2023

Category: Expert Advice, Marketing

In the ever-evolving digital landscape, building brand awareness is crucial for recruiting firms and individuals alike. One effective strategy that continues to stand the test of time is guest posting. By contributing high-quality content to established publications and authoritative websites, you can expand your reach, showcase your expertise and amplify...

Making Headlines: 10 Newsworthy Reasons to Write a Press Release for your Recruiting Firm

  By Emily Blattel  |    Wed Jun 28, 2023

Category: Expert Advice, Marketing

In today's digital age, where information is abundant and attention spans are fleeting, grabbing the spotlight can be a challenge. Enter the press release, a powerful tool that can elevate your firm's visibility and reputation. This strategic communication method can help your recruiting firm build credibility, generate media coverage and engage your...

Want Better PPC Results? Build Personas!

  By Stephanie Ryndak  |    Wed Jun 28, 2023

Category: Expert Advice, Marketing

Is your staffing agency investing in PPC advertising on Google, Facebook or LinkedIn? You’ll get more out of your PPC budget if you build employer and job-seeker personas. What’s a persona? A persona, is a fictional representation of a target audience segment (e.g., recently graduated travel nurses, HR managers in manufacturing companies). It...

Want Better PPC Results? Build Personas!

  By Stephanie Ryndak  |    Mon Jun 12, 2023

Category: Expert Advice, Marketing

Is your staffing agency investing in PPC advertising on Google, Facebook or LinkedIn? You’ll get more out of your PPC budget if you build employer and job-seeker personas. What’s a persona? A persona, is a fictional representation of a target audience segment (e.g., recently graduated travel nurses, HR managers in manufacturing companies). It...

Unlocking Growth: Supercharge Your LinkedIn Company Page with Invitation Credits

  By Sam Prost  |    Mon Jun 12, 2023

Category: Expert Advice, Marketing, Social Media

In today's digital age, LinkedIn has become the go-to platform for professionals to connect, network and discover new opportunities. As a recruiter, harnessing the power of LinkedIn is crucial for expanding your professional network and reaching potential clients and candidates. While a strong personal LinkedIn profile is essential, a well-optimized LinkedIn...

Want to Drive Staffing Sales? Change How You Write!

  By Heather Perrotta   |    Thu May 11, 2023

Category: Expert Advice, Marketing

Write With Employers and Job Seekers in Mind One way to drive sales more effectively is to write from the viewpoint of your readers – whether it’s your website, blog posts, collateral, etc. Business owners, hiring managers, HR professionals, job seekers, and other members of your target audiences aren't necessarily interested...

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