Solutions To Top Seven Owner Challenges

  By Barb Bruno  |    Posted on Wednesday April 17, 2014 at 02:00:20 AM

Category: Columns, Expert Advice



We hire type A, assertive sales people who are motivated by money.  Challenges and issues do occur and you must determine your actions prior to issues surfacing.  It would be natural to side with the employee who produces more or has tenure vs. a new or unproductive employee. However, this type of action would destroy morale and backfire. 

 

CHALLENGE ONE: UNDERSTANDING YOUR ROLE – BEST USE OF YOUR TIME 

One of the greatest challenges for an owner of a staffing and recruiting firm is delegate vs. be their business.  Many owners and managers feel they have their business on their back. 

 

You function in many different roles on a daily basis.  Review the various areas of responsibilities listed below and evaluate your strengths and weaknesses in these areas.  This will determine if you need to improve on your skills or hire someone else for certain roles.

 

It is important to evaluate your skills and responsibilities to ensure you are aware of best use of your time.  What is the 20% of your efforts that provides you with 80% of your results?  There are instances where you will need to stop doing tasks you enjoy, that are not best use of your time.

 

Evaluate yourself on a scale from 1 – 10 on the following areas:  (10 being the highest rating)

 

Business Planning _____ 

Human Resource _____ 

Sales and Marketing _____ 

Customer Service _____ 

Follow Up _____ 

Referral _____ 

Back Office | Accounting _____ 

Technology _____ 

Legal _____ 

Administrative _____ 

 

If you have rated any category lower than a seven, this is an area that either needs your attention or you need to delegate this area. Your value increases substantially when you are focused on those talents which provide you with the greatest results. 

 

Action Item One:   Conduct a time study for the next twenty working days. 

 

Action Item Two:   Number the items you listed from the most important which you list as number one to the least important functions, numbered last.

 

Action Item Three:   Attempt to delegate the bottom ten items on your list or complete those activities during non-prime time hours. You may consider identifying talent from Odesk or fiverr.

 

CHALLENGE TWO:  CONSISTENTLY ATTAINING GOALS AND PROFITS 

As an owner, it is critically important that you focus on profits vs. sales especially in the temp or contract business. Goals will only be attained if they are mutually agreed upon between you and your sales team. If you set goals for them, and they do not believe they will achieve them – goals will not be attained.

 

If you have ever erased goals and not added them to future months, you have sent a loud message that you will not hold people accountable for their goals. You have also allowed your employees to give up their income goals for the year. Goals not attained should be added to future months.

 

Focus on the WIIFM (What’s In It For Me) of your employees, if goals are attained. Your employees will not produce more because you want a record month, quarter or year. They will only produce more if they understand how it will benefit them. 

 

CHALLENGE THREE:  MANAGE BY NUMBERS – THEY DON’T LIE! 

Individual numbers, stats and ratios are the best indicator of performance.  In order to accurately predict sales and profits, minimum standards must be set. You can track additional stats, but the six most important numbers to track are the following: 

 

Recruiting Metrics: 

 

Recruiting call to hit 

Hit to interview 

Interview to send-out 

Send-out to placement or fill (only first interview) 

 

Marketing | Sales Metrics: 

 

Marketing presentation to job order or assignment by phone or in person 

Job order or assignment to fill 

 

Once you know individual ratios, you can manage by the results each person needs daily to consistently hit or surpass goals set. This takes the emotion out of your decisions and prevents your decisions from backfiring. 

 

CHALLENGE FOUR: DISAGREEMENTS BETWEEN YOUR TEAM 

Think of how long it’s been since you’ve read or revised your Policy and Procedures Handbook. Without processes written down, your decision could be affected by the type of month you are having or your current mood or emotions.  Decisions made based on emotion are often inconsistent and can result in turnover or loss of key employees.  If you don’t have a handbook, there is no better time to write one then now. 

 

Most disagreements can be resolved by quoting sections out of your employee handbook which provides you with a fair and consistent way to handle internal issues. 

 

CHALLENGE FIVE:  MANDATING SYSTEMS 

It’s just not common sense to keep reinventing the wheel. Once you have identified a system that works, you just keep repeating the process. If every person in your office is working from the same play book you will all close more deals, because details will not fall through the cracks causing deals to blow up.  

 

CHALLENGE SIX: CONSISTENTLY UPGRADE YOUR TEAM 

The most important decision you will make is deciding who is on your team. 

 

Evaluate your current team members 

Determine if you have the team you need to achieve your company goals 

Put marginal employees on probation with a detailed plan of action 

Determine if anyone has quit and stayed 

Upgrade your team 

Create a hiring process 

 

CHALLENGE SEVEN: BE CREATIVE WITH RECOGNITION AND REWARDS 

The staffing and recruiting profession is a sales environment where contests and recognition help create a motivating environment. Recognition does not need to be always monetary. 

Instant gratification will get you results in the following areas needing attention: 

 

Individualize contests 

Accept individual challenges twice a year 

Ask each employee what would motivate them and customize your contests 

Make contests simple - KISS method 

Allow multiple winners, not always the top producer in your office 

 

Take time to review these seven management challenges.  Pick the one that you will implement first.  It is a proven fact that where you place your focus is where you will enjoy results.


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