July EMinfo (17) 217
Reclaim Your Time - End the No-Show Nightmare
Posted: Thursday July 31, 2025By Barb Bruno | Fri Jul 11, 2025
Category: Education, Marketing, Recruiting
Many Staffing and Recruiting Firm owners tell me they’re frustrated by inconsistent performance. Some team members are exceeding goals, while others stall out with no clear explanation. What’s the difference? In most cases it’s not effort, it’s accountability. Accountability starts with measurement. If you’re not setting minimum...
By Mandy Wittschen | Mon Jun 02, 2025
Category: Expert Advice, Marketing
The Market Has Shifted – Have You? Buyers are more distracted, cautious, and skeptical than ever. Traditional sales tactics–cold calling, hoping for job orders–just don’t cut it anymore. The firms winning right now? They engineer demand through value-first marketing, consistent nurturing, and sales enablement. The New Sales Funnel (AIDA, Upgraded for Staffing) AWARENESS They realize they...
By Cole Windler | Tue Nov 26, 2024
Category: Expert Advice, Marketing, Productivity
Establishing trust and credibility online is vital for recruiters and staffing agencies. With potential clients and candidates forming impressions long before they ever speak with you, your website becomes the first—and perhaps most critical—touchpoint. It is where you showcase your expertise, build relationships, and distinguish your firm from the competition....
By Cole Windler | Mon Sep 30, 2024
Category: Expert Advice, Marketing
In an age dominated by social media, instant messaging and digital advertising, you might wonder if email newsletters are still a viable tool for recruiting firms. The simple answer is yes. Despite the rise of new communication channels, email newsletters remain a powerful way to attract top talent and build...
By Cole Windler | Tue Aug 27, 2024
Category: Expert Advice, Marketing
Before someone becomes a client, touchpoints help a prospect get to know and trust a company better (with the end goal of making a sale). But it's not just about building trust. Touchpoints can help build awareness, as well nurture clients closer to a sale. When you first reach out to prospective...
By Amanda Usen | Wed Aug 14, 2024
Category: Expert Advice, Marketing
Expired email contacts? Spam complaints growing faster than mold on bread? Would you make a sandwich with moldy bread and expired mayo? Of course not! So... Why would you use stale contact data in your email marketing campaigns? Using outdated email addresses is like scouring the back of the fridge for ingredients past...
Showing Page 1 to 9 of 54 Article Posts