Building Trust Online: Establishing Credibility in Recruiting and Staffing

  By Cole Windler  |    Tue Nov 26, 2024

Category: Expert Advice, Marketing, Productivity

Establishing trust and credibility online is vital for recruiters and staffing agencies. With potential clients and candidates forming impressions long before they ever speak with you, your website becomes the first—and perhaps most critical—touchpoint. It is where you showcase your expertise, build relationships, and distinguish your firm from the competition....

Email Newsletters: Are They Still Viable?

  By Cole Windler  |    Mon Sep 30, 2024

Category: Expert Advice, Marketing

In an age dominated by social media, instant messaging and digital advertising, you might wonder if email newsletters are still a viable tool for recruiting firms. The simple answer is yes. Despite the rise of new communication channels, email newsletters remain a powerful way to attract top talent and build...

Magic Numbers: How Many Touchpoints Does it Take to Convert a Prospect to a Client?

  By Cole Windler  |    Tue Aug 27, 2024

Category: Expert Advice, Marketing

Before someone becomes a client, touchpoints help a prospect get to know and trust a company better (with the end goal of making a sale). But it's not just about building trust. Touchpoints can help build awareness, as well nurture clients closer to a sale. When you first reach out to prospective...

Want Better Results from Your Email Marketing? Watch Out for These 10 Signs of Data Decay

  By Amanda Usen  |    Wed Aug 14, 2024

Category: Expert Advice, Marketing

Expired email contacts? Spam complaints growing faster than mold on bread? Would you make a sandwich with moldy bread and expired mayo? Of course not! So... Why would you use stale contact data in your email marketing campaigns? Using outdated email addresses is like scouring the back of the fridge for ingredients past...

The Power of Remarketing Ads: Enhancing Your Recruitment

  By Sam Prost  |    Tue Jul 30, 2024

Category: Expert Advice, Marketing

In the competitive world of recruitment, staying top-of-mind with potential clients is essential. One powerful tool that can help you achieve this is Google remarketing ads. This form of paid advertising allows you to reconnect with your previous website visitors who have already shown interest in your services by showing...

Headshots for Recruiters: Self-Portrait Photography

  By Cole Windler  |    Tue Jun 25, 2024

Category: Expert Advice, Marketing

Having a professional headshot is more than just a nicety; it’s a necessity as first impressions are increasingly made online. For recruiters, whose job revolves around making connections and fostering relationships, a headshot is more than just a photo; it’s a visual handshake, a way to say “hello” before words...

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