Expanding your Market

  By Michael Neidle  |    Mon Nov 12, 2018

Category: Columns, Expert Advice

Whether you want to increase your market share where you are currently, penetrate into a new geographic market or diversify your services you need to know your facts before you begin this process. If you do not zero on the requirements of your prospects and/or clients you will be wasting...

OUT WITH PERISTANCE. IN WITH CONSISTENCY.

  By Kathleen Kurke  |    Mon Nov 12, 2018

Category: Columns, Expert Advice

Many of us were raised in this business hearing some version of “persistence pays off” ringing in our ears. Maybe it was “persistence shows them you’re serious” or “we must persevere” or “nothing can take the place of persistence”. Persistence might look like calling the same person over and over. And,...

Shift Happens – Now What?

  By Kathleen Kurke  |    Mon Nov 12, 2018

Category: Columns, Expert Advice

If doesn’t matter when you got into this business, there’s one thing we can all say for sure: Things have changed since you started. • Maybe you started when your ‘data base’ involved cardboard pump cards, written planners and fire-hazard high piles of resumes. • Or, maybe you started when you...

Remember Your ABCs

  By Kathleen Kurke  |    Mon Nov 12, 2018

Category: Columns, Expert Advice

When it’s first thing in the morning and the entire day stretches before you, your day is filled with possibility. You’re the one to make that happen, and the key to that possibility being profitable is to connect with people and create action. If that thought is daunting at times,...

10 Sample Will-Get-Opened E-Mail Subject Lines

  By Kathleen Kurke  |    Mon Nov 12, 2018

Category: Columns, Expert Advice

Is most of your day spent reading/sending emails? Or, staring at your inbox hoping something important will fly into your inbox? Shame on you, because we both know that email is the sandbox of those pretending to look busy. Unless. Unless you’re sending emails that get opened and responded to. The statistics are...

Four Hot Topics your Client Prospects WILL Want to Talk About

  By Kathleen Kurke  |    Mon Nov 12, 2018

Category: Columns, Expert Advice

If you’re calling prospects and telling them “I’ve got a guy for you” or, it’s likely they’re not answering the phone or returning your call. Neither of these topics are what your prospects care about, thinking about, or are talking about inside their own organization, so they’ll likely see no...

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