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Articles by Erin Helms

Erin graduated from Buffalo State College with a BS in Biology. She started her career in marketing in 2008 after submitting her resume to a small agency at a job fair on a whim just to try something new. That something new turned into a career path driven by a passion for results and problem solving. (Erin fell in love with PPC!) Erin is currently Digital Marketing Associate at Haley Marketing

How to Supercharge Your B2B Google Search Campaign Results

Published: May 28, 2024 1:55 PM
By Erin Helms | Viewed: 1213
Category: Expert Advice, Marketing | Tags: Marketing, Staffing, Clients, Search

If youre using a Google search campaign as your paid media to attract new client prospects, you know the right message at the right time is critical. The average cost-per-click for a B2B Google sear...

How to Supercharge Your B2B Google Search Campaign Results

Published: Jan 15, 2024 1:46 PM
By Erin Helms | Viewed: 1459
Category: Expert Advice, Marketing | Tags: Marketing, Staffing, Clients, Search

If you're using a Google search campaign as your paid media to attract new client prospects, you know the right message at the right time is critical. The average cost-per-click for a B2B Google sear...

Interesting Places to Reach Candidates Using Pay-Per-Click

Published: Dec 14, 2021 3:39 PM
By Erin Helms | Viewed: 2691
Category: Productivity, Recruiting, Technology | Tags: Social Media, Candidates, Recruiting, Marketing, Staffing, Search, Jobs

Using Google search PPC campaigns for recruiting? Congratulations youve made a great choice! Google pay-per-click (PPC) advertising is a powerful tool to reach candidates with your digital messaging....