EMInfo Logo
The Original Resource for the Staffing and Recruiting Industry
Erin Helms

Articles by Erin Helms

Erin graduated from Buffalo State College with a BS in Biology. She started her career in marketing in 2008 after submitting her resume to a small agency at a job fair on a whim just to try something new. That something new turned into a career path driven by a passion for results and problem solving. (Erin fell in love with PPC!) Erin is currently Digital Marketing Associate at Haley Marketing

How to Supercharge Your B2B Google Search Campaign Results

Published: May 28, 2024 1:55 PM
By Erin Helms  |  Viewed: 1588
Category: Expert Advice, Marketing  |  Tags: Marketing, Staffing, Clients, Search

If youre using a Google search campaign as your paid media to attract new client prospects, you know the right message at the right time is critical. The average cost-per-click for a B2B Google sear...

How to Supercharge Your B2B Google Search Campaign Results

Published: Jan 15, 2024 1:46 PM
By Erin Helms  |  Viewed: 1758
Category: Expert Advice, Marketing  |  Tags: Marketing, Staffing, Clients, Search

If you're using a Google search campaign as your paid media to attract new client prospects, you know the right message at the right time is critical. The average cost-per-click for a B2B Google sear...

Interesting Places to Reach Candidates Using Pay-Per-Click

Published: Dec 14, 2021 3:39 PM
By Erin Helms  |  Viewed: 3071
Category: Productivity, Recruiting, Technology  |  Tags: Social Media, Candidates, Recruiting, Marketing, Staffing, Search, Jobs

Using Google search PPC campaigns for recruiting? Congratulations youve made a great choice! Google pay-per-click (PPC) advertising is a powerful tool to reach candidates with your digital messaging....

1
FEATURED ARTICLES
The Staffing KPIs that Predict a Good Quarter or a Painful One
The Staffing KPIs that Predict a Good Quarter or a Painful One

As we are knee deep in quarter 4, there is no better time than the present to monitor how you are...

By Jennifer Roeslmeier Mikels

October 28, 2026  |  143

Expert Advice, Productivity

Placeholder Image
Engineers in Demand!

With all the current economic activity, especially in the manufacturing/industrial sector, I aske...

By Judy Collins

October 1, 2026  |  445

Columns, Expert Advice, Trends

Placeholder Image
The Evolution of a Recruiter .. and why it matters

If you’re an experienced recruiter, chances are you’re doing pretty well. The business has it...

By Steve Finkel

September 16, 2026  |  424

Expert Advice, Productivity, Recruiting