Employment Marketplace | Staffing & Recruiting Industry Trade

Articles by Matt Lozar

Job Spend Strategy: Don’t Cut When You’re in a Rut

Published: Mar 14, 2023 2:50 PM
By Matt Lozar | Viewed: 1841
Category: Expert Advice, Productivity | Tags: Email Marketing, Social Media, Candidates, Recruiting, Marketing, Staffing, Jobs

I get it When revenue goes down and recession talk becomes more realistic, it’s time to evaluate expenses. That’s just smart business. Frivolous costs add up, and not being diligent affect...

Data Will Help Your Employment Brand Content: Here’s How

Published: Nov 10, 2022 12:11 PM
By Matt Lozar | Viewed: 1788
Category: Expert Advice, Marketing | Tags: Social Media, Candidates, Recruiting, Marketing, Sourcing, Staffing, Hiring, Jobs

Three-quarters of all candidates consider an employer’s brand before they decide whether or not to apply for a job. So, as with any other key business initiative, you need to know what successfu...

How to Stay Agile in Your Recruitment Content Strategy

Published: Aug 16, 2022 3:08 PM
By Matt Lozar | Viewed: 1300
Category: Expert Advice, Productivity | Tags: Candidates, Recruiting, Marketing

It takes only seconds for a job seeker to form their first impression of your company as a potential employer – and your career site is likely to be where they experience their initial introduct...

How to Make Social Media Content More Inclusive

Published: May 16, 2022 8:39 PM
By Matt Lozar | Viewed: 2015
Category: Expert Advice, Social Media | Tags: Social Media, Candidates, Recruiting, Marketing, Staffing, Hiring, Jobs

The tone and sensitivity your brand conveys, as well as the content itself, is critical when it comes to diversity and inclusion. And job candidates’ awareness of your commitment to D&I &nda...

Four Ways to Get More ROI from Job Board Spend

Published: Jul 9, 2021 1:17 PM
By Matt Lozar | Viewed: 1662
Category: Expert Advice, Productivity | Tags: Candidates, Job Orders, Placement, Marketing, Staffing, Jobs

Want your recruitment advertising to deliver better results? In this quick Snack Time video, Haley Marketing's Director of Recruitment Marketing, Matt Lozar, shares four proven ways to better manage y...

Three Benefits Programmatic Job Advertising Delivers to EVERY Staffing Agency More Effective Boost Your Trust

Published: Mar 9, 2020 7:41 PM
By Matt Lozar | Viewed: 2092
Category: Expert Advice, Productivity | Tags: Social Media, Candidates, Recruiting, Job Orders, Staffing, Clients, Hiring, Jobs

Is your staffing agency using programmatic job advertising? Firms resist adopting new technology for lots of reasons. Unfamiliar technology has a learning curve, and it requires your staffing agency a...