About Barb Bruno

Barb Bruno, CPC, CTS is recognized as a guru in our Profession who stands for “responsible recruiting.” Learn more by visiting: Top Tudor Producer site: https://www.topproducertutor.com

 

Owner's Outlook: Eliminate Negativity

  By Barb Bruno  |    Tue Mar 13, 2018

Category: Columns, Expert Advice

One person can’t make a business, but one person can break it. There is nothing more frustrating than to have negativity or attitudes in a member of your sales team. “Does anyone who works for you suck the oxygen out of your office when they arrive at work?” If...

Owners Outlook: METRICS AND ACCOUNTABILITY

  By Barb Bruno  |    Mon Feb 12, 2018

Category: Columns, Expert Advice, Productivity

If you are not tracking metrics, you have no way to measure current success or problem areas of growth. What you don’t measure – doesn’t count! Tracking metrics takes the emotion out of critical daily decisions, and helps you hold yourself and others accountable. One of the most common complaints I...

DEVELOP A REPEATABLE SALES PROCESS

  By Barb Bruno  |    Tue Jan 09, 2018

Category: Columns, Expert Advice, Recruiting

If every person on your team had a different approach to selling your company’s products and services, replicating success and scaling your company will be difficult. It would also be difficult for you to identify the “repeatable sales process” you utilize when you successfully close business. All members of your sales...

INSPIRE YOUR SALES TEAM

  By Barb Bruno  |    Tue Dec 12, 2017

Category: Columns, Expert Advice, Recruiting

It’s important to realize that people do things for their own reasons – not yours. It is impossible to motivate an individual who does not want to be motivated. It is vitally important that you tie in goals to something personal. If your recruiter hits their goal, what will that...

EMAIL SCAMS FACING BUSINESS’

  By Barb Bruno  |    Tue Jun 13, 2017

Category: Columns, Expert Advice, Recruiting

In addition to providing training, I have always tried to keep owners informed of trends or challenges. It has come to my attention that many owners in our profession are receiving email informing them that their Domain listing needs renewed. The service offered by the scam is “Annual Website Domain...

INDIVIDUALLY MENTOR YOUR TEAM

  By Barb Bruno  |    Sat Aug 06, 2016

Category: Expert Advice, Motivational

Individuals you hire have different personalities, levels of experience and core competencies, which is why it’s important to individually mentor. You cannot motivate a person who does not choose to be motivated. The reality of motivation is it comes from within. The following are ten strategies to individually mentor your...

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