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Articles by Karen Feder

Users are Impatient; Slow Sites Scare Leads Away

Published: Nov 12, 2019 7:01 PM
By Karen Feder | Viewed: 1509
Category: Expert Advice, Recruiting, Technology | Tags: Recruiting, Staffing, Hiring

we are commonly asked is “what’s the most important element of building a website?” Is it the content, the technical SEO, a sleek design, or a strong site architecture...

I Need to "Do" Digital Marketing, But What Does That Mean?

Published: May 14, 2019 2:18 PM
By Karen Feder | Viewed: 1560
Category: Columns | Tags: Email Marketing, Social Media, Candidates, Marketing, LinkedIn, Clients, Search, Sales

There are three core categories for digital marketing: brand credibility, online visibility, and lead generation. The first step in digital marketing is to determine the objective, then which type of ...