Employment Marketplace | Staffing & Recruiting Industry Trade

Optimizing Your Career Portal for Response: How to Keep Visitors Engaged

Published: Dec 1, 2021 3:54 PM
By David Searns | Viewed: 2228
Category: Expert Advice, Marketing | Tags: Candidates, Recruiting, Marketing, Jobs

The recruiting market is tough right now. Qualified candidates are worth their weight in gold right now. But even though talented people may seem scarce, they are out there – you just have to fi...

Combating a #1 Cause of the Great Resignation

Published: Nov 30, 2021 4:43 PM
By Jennifer Roeslmeier Mikels | Viewed: 5797
Category: Automation, Expert Advice, Marketing, Motivational, Productivity, Recruiting, Technology, Trends | Tags: Remote Work, Recruiting, Job Market, Hiring, Jobs

The “Great Resignation” has been a buzz word we have all talked about now for the past several months and it doesn’t seem to be going away. Just recently reported by the BLS, the Gre...

6 Tips to Elevate the Candidate Experience in Your Marketing Automation Strategy

Published: Nov 18, 2021 12:38 PM
By Tony Sorensen | Viewed: 2312
Category: Expert Advice, Marketing | Tags: Social Media, Candidates, Recruiting, Marketing, Staffing, Clients, Search, Hiring, Jobs

Your raving fans and most successful placements all seem to have one thing in common: a great experience with their recruiter – from the top of the funnel, all the way down to becoming an alumni...

Dos & Don’ts of Using Data for Marketing for Staffing and Recruiting Firms

Published: Oct 29, 2021 1:14 PM
By Tony Sorensen | Viewed: 2274
Category: Expert Advice, Marketing, Productivity | Tags: Talent Acquisition, Email Marketing, Remote Work, Candidates, Recruiting, Leadership, Marketing, Staffing, Clients, Hiring, Sales

Parqa’s new Executive Vice President, Julie Haldorson, is pretty wild about data acquisition. With the powerful potential of data, we’ve seen a key opportunity to unlock more me...

Marketing Can Help You Overcome “The Great Resignation”

Published: Aug 26, 2021 2:29 PM
By Tony Sorensen | Viewed: 2511
Category: Marketing, Recruiting | Tags: Candidates, Recruiting, Job Market, Marketing, Staffing, Clients, Search, Hiring, Jobs

The job market in 2021 is shaping up to be known as “The Great Resignation. ” Almost every company in every industry under the sun is feeling the pain of not being able to find and hire qu...

Show or Tell – Let Your Expertise Shine!

Published: Jul 9, 2021 1:10 PM
By Tony Sorensen | Viewed: 2866
Category: Expert Advice, Marketing | Tags: Social Media, Candidates, Recruiting, Marketing, Staffing, Clients, Search, Hiring

One thing staffing and recruiting agencies know better than anybody is the difference between simply working and actually getting the job done. When it comes to your brand, you could be working hard a...

The Core Components of a Brand Foundation

Published: Jun 14, 2021 10:37 AM
By Tony Sorensen | Viewed: 1915
Category: Expert Advice, Marketing, Recruiting | Tags: Social Media, Recruiting, Marketing, LinkedIn, Staffing

We’ve all heard plenty of marketing jargon related to branding: “That is so on-brand. ” “Their branding is incredibly strong. ” “I love their look and feel. ”...

Must-Have Tech Features for Seamless Sales Outreach

Published: Mar 29, 2021 4:41 PM
By Avionte | Viewed: 2108
Category: Expert Advice, Marketing, Technology | Tags: Staffing, Search, Sales

The Importance of Outreach On average, a salesperson spends only 36% of their time actually selling. However, it has been consistently proven that persistent communication and outreach is necessary to...

Common Marketing Tech Stacks in Staffing & Recruiting

Published: Feb 19, 2021 1:27 PM
By Tony Sorensen | Viewed: 3019
Category: Expert Advice, Marketing, Technology | Tags: Social Media, Candidates, Recruiting, Marketing, LinkedIn, Sourcing, Staffing, Clients, Search, Jobs

After the fallout of 2020, it’s become abundantly clear for staffing and recruiting firms that it’s no longer good enough just to “do” digital marketing. Everything&...

Marketing 101 for Recruiters

Published: Feb 1, 2021 12:09 PM
By Anthony Ysasaga | Viewed: 2086
Category: Expert Advice, Marketing | Tags: Candidates, Recruiting, Marketing, Sourcing, Sales, Jobs

In the last ten years of my career, among the countless seminars and training sessions, the least discussed topic is how we market to prospective candidates about open positions. I'm amazed at ...

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