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David Searns

Articles by David Searns

(CEO, Haley Marketing) When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business (his Mom and Dad ran a very successful staffing and executive recruiting firm in Upstate New York). Mix in a degree in information systems from Clarkson University, an MBA from The Wharton School, and more than 20 years of marketing and consulting in the staffing industry, and you have someone with the rare ability to combine high-level strategic thinking with real entrepreneurial ingenuity.

SMART IDEAS #86: I'm fed up

Published: Jun 10, 2025 12:19 PM
By David Searns  |  Viewed: 444
Category: Expert Advice, Productivity  |  Tags: Marketing, Staffing, Clients

I’m fed up. Fed up with the economy. Fed up with political nastiness. Fed up with HR issues. Fed up with self-centered people. Fed up with stories about AI taking my job. Fed up with constant ne...

Using Promos to Sell Faster

Published: Mar 28, 2024 5:20 PM
By David Searns  |  Viewed: 1440
Category: Expert Advice, Marketing  |  Tags: Candidates, Recruiting, Marketing, Staffing, Hiring, Sales

LIMITED TIME OFFER! BUY ONE. Get one FREE! LAST CHANCE…don’t miss out! ONLY A COMPLETE MORON WOULDN’T BUY THIS RIGHT NOW!!!   If you are breathing, you’ve seen promotiona...

How Small Staffing Companies Win

Published: Feb 8, 2024 12:32 PM
By David Searns  |  Viewed: 1645
Category: Expert Advice, Productivity  |  Tags: Candidates, Recruiting, Job Orders, Marketing, Staffing, Clients, Hiring, Sales

When David beat Goliath, he didn’t do it by being stronger. Or faster. Or a better fighter. He won by being smarter. In the staffing industry, most companies are “Davids. ” In the U....

Level Up Your Sales Results: Practical Strategies for Today’s Economy

Published: Sep 13, 2023 2:51 PM
By David Searns  |  Viewed: 1481
Category: Expert Advice, Marketing  |  Tags: Cold Calling, Recruiting, Job Orders, Marketing, LinkedIn, Staffing, Sales

Struggling to generate job orders you can fill? You’re not alone. In our current market, effective selling requires an even greater degree of dedication and hard work. Couple this with the persi...

SMART IDEAS Summit 3

Published: Sep 11, 2023 2:26 PM
By David Searns, Victoria Kenward  |  Viewed: 1993
Category: Education  |  Tags: Marketing, Staffing, Sales

SMART IDEAS Summit 3 from the smartest minds in staffing Tuesday, September 12th  9 a. m. – 5 p. m. ET (via Zoom) VIEW AGENDA Watch the SMART IDEAS Summit 3 preview RESERVE YOUR SEAT TODAY...

Level Up Your Marketing: Revisit Your Staffing Firm’s Positioning

Published: Apr 26, 2023 11:14 PM
By David Searns  |  Viewed: 2323
Category: Expert Advice, Marketing, Productivity  |  Tags: Recruiting, Job Orders, Marketing, Staffing, Clients

We’ve had an amazing run. For more than a decade, the staffing industry has been booming.   Job orders have been plentiful. If you could recruit talent, you were making placements. &nb...

Level Up Your Marketing: Revisit Your Staffing Firm’s Positioning

Published: Apr 11, 2023 12:03 PM
By David Searns  |  Viewed: 2596
Category: Expert Advice, Marketing  |  Tags: Recruiting, Job Orders, Marketing, Staffing, Clients

We’ve had an amazing run. For more than a decade, the staffing industry has been booming.    Job orders have been plentiful. If you could recruit talent, you were making placements. &n...

Big Ideas for Social Recruiting: Have Fun and Be YOU

Published: Feb 22, 2022 3:35 PM
By David Searns  |  Viewed: 2269
Category: Expert Advice, Marketing  |  Tags: Social Media, Candidates, Recruiting, Marketing, LinkedIn, Clients, Jobs

The “drought. ” The “war. ” The “perfect storm. ” Over the years, our industry has come up with dozens of ways to describe recruiting challenges. But right now? Man...

How to Create a Social Media Strategy for Your Staffing Firm

Published: Feb 2, 2022 12:50 PM
By David Searns  |  Viewed: 2334
Category: Expert Advice, Social Media  |  Tags: Social Media, Recruiting, Marketing, Staffing, Clients, Sales

Using social media – but not seeing great results?   Let’s change that!   When we think about why we’re using social media in the first place, it’s to drive measurabl...

How to Create a Social Media Strategy for Your Staffing Firm

Published: Jan 13, 2022 1:41 PM
By David Searns  |  Viewed: 2071
Category: Expert Advice, Social Media  |  Tags: Social Media, Recruiting, Marketing, Staffing, Clients, Sales

Using social media – but not seeing great results? Let's change that! When we think about why we're using social media in the first place, it's to drive measurable business success. It’s n...

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