Employment Marketplace | Staffing & Recruiting Industry Trade

Articles by Tony Sorensen

Tony Sorensen is a national staffing industry expert and has spoken at conferences and contributed to publications including EMInfo, ERE, Monster.com, Star Tribune, and Minneapolis/St. Paul Business Journal. Tony is a 20-year industry veteran, and is the CEO of both Versique Search & Consulting and Parqa – a digital marketing agency for the staffing industry. Through digital marketing, Versique now receives over 50% of its revenue from people finding them on Google. He is passionate about helping other staffing firm business owners grow their businesses and experience incredible ROI through digital marketing. Receive a FREE digital marketing assessment: https://parqamarketing.com/contact-us/free-assessment/

How AI Technology Can Revolutionize The Candidate Experience

Published: Dec 14, 2021 3:27 PM
By Tony Sorensen | Viewed: 5698
Category: Automation, Expert Advice, Productivity | Tags: Candidates, Recruiting, Staffing, Jobs

We live in an on-demand world. You can order a pizza online and track, almost to the minute, its progress from confirmation to your doorstep. So how is it that we get better communication when orderin...

6 Tips to Elevate the Candidate Experience in Your Marketing Automation Strategy

Published: Nov 18, 2021 12:38 PM
By Tony Sorensen | Viewed: 2393
Category: Expert Advice, Marketing | Tags: Social Media, Candidates, Recruiting, Marketing, Staffing, Clients, Search, Hiring, Jobs

Your raving fans and most successful placements all seem to have one thing in common: a great experience with their recruiter – from the top of the funnel, all the way down to becoming an alumni...

Dos & Don’ts of Using Data for Marketing for Staffing and Recruiting Firms

Published: Oct 29, 2021 1:14 PM
By Tony Sorensen | Viewed: 2356
Category: Expert Advice, Marketing, Productivity | Tags: Talent Acquisition, Email Marketing, Remote Work, Candidates, Recruiting, Leadership, Marketing, Staffing, Clients, Hiring, Sales

Parqa’s new Executive Vice President, Julie Haldorson, is pretty wild about data acquisition. With the powerful potential of data, we’ve seen a key opportunity to unlock more me...

The Core of the Staffing and Recruiting Industry: Relationships, and How To Build Them

Published: Sep 14, 2021 11:48 AM
By Tony Sorensen | Viewed: 2719
Category: Expert Advice, Productivity | Tags: Social Media, Candidates, Recruiting, Placement, Marketing, LinkedIn, Staffing, Clients

One of the most common themes we hear in the staffing and recruiting industry is how much depends on strong relationships. Indeed, deep, long-term relationships seem to be the key element t...

Marketing Can Help You Overcome “The Great Resignation”

Published: Aug 26, 2021 2:29 PM
By Tony Sorensen | Viewed: 2562
Category: Marketing, Recruiting | Tags: Candidates, Recruiting, Job Market, Marketing, Staffing, Clients, Search, Hiring, Jobs

The job market in 2021 is shaping up to be known as “The Great Resignation. ” Almost every company in every industry under the sun is feeling the pain of not being able to find and hire qu...

Show or Tell – Let Your Expertise Shine!

Published: Jul 9, 2021 1:10 PM
By Tony Sorensen | Viewed: 2919
Category: Expert Advice, Marketing | Tags: Social Media, Candidates, Recruiting, Marketing, Staffing, Clients, Search, Hiring

One thing staffing and recruiting agencies know better than anybody is the difference between simply working and actually getting the job done. When it comes to your brand, you could be working hard a...

The Core Components of a Brand Foundation

Published: Jun 14, 2021 10:37 AM
By Tony Sorensen | Viewed: 1940
Category: Expert Advice, Marketing, Recruiting | Tags: Social Media, Recruiting, Marketing, LinkedIn, Staffing

We’ve all heard plenty of marketing jargon related to branding: “That is so on-brand. ” “Their branding is incredibly strong. ” “I love their look and feel. ”...

The Pros and Cons of Using Chatbots to Streamline Your Marketing Automation Strategy

Published: Apr 12, 2021 3:34 PM
By Tony Sorensen | Viewed: 5580
Category: Automation, Productivity, Technology | Tags: Candidates, Recruiting, Marketing, Staffing, Clients, Search

Chatbots have revolutionized the staffing industry’s top-of-funnel digital strategy. The benefits are numerous since chatbots can: Save time, Increase diversity in recruiting, Save mon...

Common Marketing Tech Stacks in Staffing & Recruiting

Published: Feb 19, 2021 1:27 PM
By Tony Sorensen | Viewed: 3046
Category: Expert Advice, Marketing, Technology | Tags: Social Media, Candidates, Recruiting, Marketing, LinkedIn, Sourcing, Staffing, Clients, Search, Jobs

After the fallout of 2020, it’s become abundantly clear for staffing and recruiting firms that it’s no longer good enough just to “do” digital marketing. Everything&...

Marketing Automation 101: The Basics of Building a Marketing Machine (2021)

Published: Jan 26, 2021 1:40 PM
By Tony Sorensen | Viewed: 1541
Category: Expert Advice | Tags: Email Marketing, Recruiting, Marketing, Staffing, Search, Sales

“The core problem we’re going to have going forward is that you have two forces [that will] govern much of what [happens] in the future. The first is globalization, which we’re not g...