Employment Marketplace | Staffing & Recruiting Industry Trade

Articles by Tony Sorensen

Tony Sorensen is a national staffing industry expert and has spoken at conferences and contributed to publications including EMInfo, ERE, Monster.com, Star Tribune, and Minneapolis/St. Paul Business Journal. Tony is a 20-year industry veteran, and is the CEO of both Versique Search & Consulting and Parqa – a digital marketing agency for the staffing industry. Through digital marketing, Versique now receives over 50% of its revenue from people finding them on Google. He is passionate about helping other staffing firm business owners grow their businesses and experience incredible ROI through digital marketing. Receive a FREE digital marketing assessment: https://parqamarketing.com/contact-us/free-assessment/

How Long Does It Take for SEO to Produce Results?

Published: Apr 26, 2018 6:49 PM
By Tony Sorensen | Viewed: 1456
Category: Expert Advice, Productivity, Technology | Tags: Marketing, Search

When it comes to digital marketing, people ask me this question a lot: “how long will it take for SEO to produce results?” No matter what industry your business is in—whether your co...

Is Your Recruiting Firm Stuck in the 90s? 4 Ways to know

Published: Mar 29, 2018 6:20 PM
By Tony Sorensen | Viewed: 1528
Category: Expert Advice, Productivity | Tags: Cold Calling, Candidates, Recruiting, Leadership, Marketing, LinkedIn, Clients, Search, Hiring

Since I started in the recruiting business more than 20 years ago, many hiring tools and processes have come and gone. While transactional recruitment strategies like job boards and cold-calling may h...

5 Steps To Start Digital Marketing for Your Recruiting Firm (Without Breaking The Bank)

Published: Feb 26, 2018 5:10 PM
By Tony Sorensen | Viewed: 1566
Category: Expert Advice, Technology | Tags: Social Media, Candidates, Recruiting, Placement, Marketing, LinkedIn, Staffing, Clients, Search, Sales

I was recently in Dallas for a conference with some of the largest search firms in the country. At the end of the conference, one of the biggest questions the firms had was not, “Should I be spe...

5 Content Marketing Mistakes That Give Competitors the Edge

Published: Feb 1, 2018 4:13 PM
By Tony Sorensen | Viewed: 1533
Category: Expert Advice, Technology | Tags: Social Media, Leadership, Marketing, Search, Hiring

Content marketing has emerged as one of the most effective ways to build your business’s brand and voice. Additionally, it can also help generate customer loyalty and improve your company’...

I Quit! How Our Startup Search Firm Went From $0 - $10 Million in 5 years by Tony Sorensen

Published: Nov 14, 2017 8:54 PM
By Tony Sorensen | Viewed: 1631
Category: Expert Advice, Motivational, Recruiting | Tags: Cold Calling, Social Media, Recruiting, Placement, Marketing, Clients, Search, Sales, Jobs

I want you to think about the past year and consider this: When you really look back, are you a better search firm than you were yesterday? Are you taking market share? Everyone should be growing in t...

5 Content Marketing Mistakes

Published: Jun 29, 2017 4:04 PM
By Tony Sorensen | Viewed: 1542
Category: Columns, Productivity, Trends | Tags: Social Media, Leadership, Marketing, Search, Hiring

Content marketing has emerged as one of the most effective ways to build your business’s brand and voice. Additionally, it can also help generate customer loyalty and improve your company’...

Inbound Marketing vs Cold Calling

Published: Jan 31, 2017 6:17 PM
By Tony Sorensen | Viewed: 1423
Category: Expert Advice | Tags: Email Marketing, Cold Calling, Social Media, Leadership, Marketing, Clients, Search, Sales

In order to sell effectively, salespeople need someone to sell to, and while cold calling used to be one of the most effective ways to attract prospects, it’s no longer true in the digital age. ...