Employment Marketplace | Staffing & Recruiting Industry Trade

Articles by Tony Sorensen

Tony Sorensen is a national staffing industry expert and has spoken at conferences and contributed to publications including EMInfo, ERE, Monster.com, Star Tribune, and Minneapolis/St. Paul Business Journal. Tony is a 20-year industry veteran, and is the CEO of both Versique Search & Consulting and Parqa – a digital marketing agency for the staffing industry. Through digital marketing, Versique now receives over 50% of its revenue from people finding them on Google. He is passionate about helping other staffing firm business owners grow their businesses and experience incredible ROI through digital marketing. Receive a FREE digital marketing assessment: https://parqamarketing.com/contact-us/free-assessment/

Marketing Automation 101: The Basics of Building a Marketing Machine (2021)

Published: Jan 14, 2021 4:15 PM
By Tony Sorensen | Viewed: 2541
Category: Automation, Expert Advice, Marketing | Tags: Email Marketing, Recruiting, Marketing, Staffing, Search, Sales

“The core problem we’re going to have going forward is that you have two forces [that will] govern much of what [happens] in the future. The first is globalization, which we’re not g...

Going All-In In 2021

Published: Dec 17, 2020 3:18 PM
By Tony Sorensen | Viewed: 2023
Category: Expert Advice, Motivational, Productivity | Tags: Clients

For most of 2020, I really felt like I was in a game of high stakes poker…. and now, I’m all in on 2021. It seems like two or three years since I wrote my blog talking about “Why Pr...

5 Eye-Opening Reasons to Outsource Your Marketing to an Agency (Staffing & Recruiting Edition)

Published: Nov 11, 2020 2:21 PM
By Tony Sorensen | Viewed: 2007
Category: Expert Advice, Marketing | Tags: Candidates, Recruiting, Marketing, LinkedIn, Retainer, Staffing, Clients, Search, Hiring, Sales

With around 20, 000 staffing and recruiting firms in the country, how does the lone agency stand out in today’s competitive market? Hint: The secret isn’t much of a mystery; i...

3 Components of a Successful Content Marketing Strategy

Published: Oct 13, 2020 2:32 PM
By Tony Sorensen | Viewed: 1858
Category: Expert Advice, Productivity, Recruiting | Tags: Recruiting, Marketing, Staffing, Clients

Content is still king. It’s what fuels nearly every digital marketing initiative and genuinely has the power to transform opinions, convey targeted messages, and even make someone fall in...

Is the Staffing and Recruiting Industry Ready for Takeoff Again?

Published: Sep 17, 2020 10:41 AM
By Tony Sorensen | Viewed: 2343
Category: Expert Advice, Recruiting | Tags: Recruiting, Job Orders, Marketing, Staffing, Clients, Search, Hiring, Sales

Unemployment is down, job orders are up, and marketing conversations are happening all the time. Are we finally out of the weeds after a chaotic six months of uncertainty? Based on the sheer volume of...

What Cold-Calling Method Works Best in 2020? Phone, Email, or Inmail?

Published: Aug 27, 2020 4:58 PM
By Tony Sorensen | Viewed: 2376
Category: Expert Advice, Productivity | Tags: Cold Calling, Recruiting, Leadership, Marketing, LinkedIn, Staffing, Sales

As a CEO with decision and buying power, I’m constantly barraged with emails, inmails, and phone calls from strangers every single day. But the truth is, I haven’t responded ...

How to Onboard a Remote Employee During Social Distancing

Published: Mar 26, 2020 7:52 PM
By Tony Sorensen | Viewed: 1978
Category: Expert Advice, Motivational, Productivity | Tags: Talent Acquisition, Leadership, Marketing

As most of the business world is learning to work remotely and practice social distancing in response to the devastating Coronavirus Pandemic, there is a wide range of new challenges greeting tal...

A Step-by-Step Guide to Building Thought Leadership at Your Firm

Published: Feb 25, 2020 7:31 PM
By Tony Sorensen | Viewed: 1503
Category: Expert Advice, Productivity | Tags: Candidates, Recruiting, Leadership, Marketing, LinkedIn, Staffing, Clients, Search, Sales

Are you properly leveraging your expertise and the experience of your team? Building a thought leadership program is key to establishing your team as the go-to experts in your sector and ensuring that...

Rank Higher on Google: The Biggest Factors on Your Website That Influence SEO

Published: Jan 2, 2020 7:14 PM
By Tony Sorensen | Viewed: 1658
Category: Expert Advice, Technology | Tags: Search

CONTENT… CONTENT… CONTENT Content is still king, and quality beats quantity every-time. Your content has to provide real value to your visitors and should capture your visi...

Online Visibility

Published: Apr 29, 2019 2:15 PM
By Tony Sorensen | Viewed: 1560
Category: Expert Advice, Technology | Tags: Social Media, Candidates, Recruiting, Marketing, LinkedIn, Clients, Search, Sales, Jobs

Your Brand Your Reputation Remember those early days of colorful sticky notes placed strategically to a wall attempting to wean out every last bit of creativity and strategy you could muster to figure...