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Articles by Tony Sorensen

Tony Sorensen is a national staffing industry expert and has spoken at conferences and contributed to publications including EMInfo, ERE, Monster.com, Star Tribune, and Minneapolis/St. Paul Business Journal. Tony is a 20-year industry veteran, and is the CEO of both Versique Search & Consulting and Parqa – a digital marketing agency for the staffing industry. Through digital marketing, Versique now receives over 50% of its revenue from people finding them on Google. He is passionate about helping other staffing firm business owners grow their businesses and experience incredible ROI through digital marketing. Receive a FREE digital marketing assessment: https://parqamarketing.com/contact-us/free-assessment/

Your Brand Your Reputation

Published: Apr 11, 2019 2:13 PM
By Tony Sorensen | Viewed: 1629
Category: Expert Advice, Technology, Trends | Tags:

Content Coming Soon. ..

Rank on Google and Bank with Content Marketing

Published: Feb 12, 2019 1:55 PM
By Tony Sorensen | Viewed: 1653
Category: Expert Advice, Productivity, Technology | Tags: Recruiting, Marketing, Staffing, Search

I started my first recruiting firm in 2001. In 2006, I hired a marketing agency to do SEO and PPC for us. That was before most people even knew what SEO and PPC stood for. Back then, we were very ear...

Content is King: How To Build Your Credibility With Content Marketing

Published: Jan 2, 2019 1:30 PM
By Tony Sorensen | Viewed: 1609
Category: Expert Advice, Technology | Tags: Candidates, Recruiting, Marketing, LinkedIn, Clients, Search

As a recruiter, your tenacious, go-getter mindset serves you well. Its the valuable trait that fuels you when youre putting in the work to identify the best talent, and when youre building positive an...

Content Marketing: Your 3-Step Recipe For Lead Generation

Published: Oct 31, 2018 8:55 PM
By Tony Sorensen | Viewed: 1533
Category: Expert Advice, Technology | Tags: Social Media, Recruiting, Marketing, Clients, Search, Sales

Theres no way around it. Everywhere you look there are either marketers trying to sell you lead generation strategies or entrepreneurs trying to create them. So why all the fuss? Isnt there a clear pa...

How Can Digital Marketing Get Me More Clients?-To-Date

Published: Sep 25, 2018 8:47 PM
By Tony Sorensen | Viewed: 1437
Category: Expert Advice, Technology | Tags: Social Media, Candidates, Recruiting, Leadership, Placement, Marketing, LinkedIn, Sourcing, Staffing, Clients, Search, Sales, Jobs

As a recruiter, you are scouring LinkedIn, Indeed, talking to your network, and following up with referrals to find your next search. You might spend weeks and months nurturing relationships and findi...

5 Key Steps to Build Your Professional Brand on LinkedIn

Published: Sep 10, 2018 8:44 PM
By Tony Sorensen | Viewed: 1712
Category: Expert Advice, Social Media, Technology | Tags: Recruiting, Marketing, LinkedIn, Search, Hiring

With 106 million unique visits to LinkedIn each month, its more important than ever to optimize your profile and learn how to build your personal brand organically. While Versique, a $17M executive se...

Why It’s Vital to Keep Your Recruiting Company’s LinkedIn Profile Up-To-Date

Published: Aug 28, 2018 8:38 PM
By Tony Sorensen | Viewed: 1747
Category: Expert Advice, Technology | Tags: Social Media, Candidates, Recruiting, Leadership, Marketing, LinkedIn, Staffing, Clients, Search, Hiring, Sales

As a recruiting or staffing firm owner, you wear more hats than most. Youre making sure your team is bringing in new searches, staying in touch with quality candidates, filling searches, and nurturing...

Gated Content vs. Ungated Content: When to Use Each

Published: Jul 26, 2018 8:34 PM
By Tony Sorensen | Viewed: 1514
Category: Expert Advice, Technology | Tags: Social Media, Candidates, Marketing, Clients, Search

When building out a plan to grow your business through digital marketing, youre going to need to include a way to capture leads once visitors land on your website. For better or worse, the internet is...

Redesigning Your Website? Why You Need to Work with an SEO

Published: Jun 27, 2018 8:16 PM
By Tony Sorensen | Viewed: 1395
Category: Expert Advice, Technology | Tags: Social Media, Marketing, Retainer, Search, Sales

Why Do I Need an SEO Firm? When redesigning your website it is vitally important to take SEO into consideration. If your website isnt easy for Google to crawl, doesnt provide a good/ easy UX, portray ...

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Articles by Tony Sorensen

Your Brand Your Reputation

Rank on Google and Bank with Content Marketing

Content is King: How To Build Your Credibility With Content Marketing

Content Marketing: Your 3-Step Recipe For Lead Generation

How Can Digital Marketing Get Me More Clients?-To-Date

5 Key Steps to Build Your Professional Brand on LinkedIn

Why It’s Vital to Keep Your Recruiting Company’s LinkedIn Profile Up-To-Date

Gated Content vs. Ungated Content: When to Use Each

Redesigning Your Website? Why You Need to Work with an SEO

Top 5 Questions Business Owners Have About Digital Marketing

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