Employment Marketplace | Staffing & Recruiting Industry Trade

Articles by Tony Sorensen

Tony Sorensen is a national staffing industry expert and has spoken at conferences and contributed to publications including EMInfo, ERE, Monster.com, Star Tribune, and Minneapolis/St. Paul Business Journal. Tony is a 20-year industry veteran, and is the CEO of both Versique Search & Consulting and Parqa – a digital marketing agency for the staffing industry. Through digital marketing, Versique now receives over 50% of its revenue from people finding them on Google. He is passionate about helping other staffing firm business owners grow their businesses and experience incredible ROI through digital marketing. Receive a FREE digital marketing assessment: https://parqamarketing.com/contact-us/free-assessment/

Your Brand Your Reputation

Published: Apr 11, 2019 2:13 PM
By Tony Sorensen | Viewed: 1554
Category: Expert Advice, Technology, Trends | Tags:

Content Coming Soon. ..

Rank on Google and Bank with Content Marketing

Published: Feb 12, 2019 1:55 PM
By Tony Sorensen | Viewed: 1590
Category: Expert Advice, Productivity, Technology | Tags: Recruiting, Marketing, Staffing, Search

I started my first recruiting firm in 2001. In 2006, I hired a marketing agency to do SEO and PPC for us. That was before most people even knew what SEO and PPC stood for. Back then, we were ve...

Content is King: How To Build Your Credibility With Content Marketing

Published: Jan 2, 2019 1:30 PM
By Tony Sorensen | Viewed: 1525
Category: Expert Advice, Technology | Tags: Candidates, Recruiting, Marketing, LinkedIn, Clients, Search

As a recruiter, your tenacious, go-getter mindset serves you well. It’s the valuable trait that fuels you when you’re putting in the work to identify the best talent, and when you’re...

Content Marketing: Your 3-Step Recipe For Lead Generation

Published: Oct 31, 2018 8:55 PM
By Tony Sorensen | Viewed: 1469
Category: Expert Advice, Technology | Tags: Social Media, Recruiting, Marketing, Clients, Search, Sales

There’s no way around it. Everywhere you look there are either marketers trying to sell you lead generation strategies or entrepreneurs trying to create them. So why all the fuss? Isn’t th...

How Can Digital Marketing Get Me More Clients?-To-Date

Published: Sep 25, 2018 8:47 PM
By Tony Sorensen | Viewed: 1390
Category: Expert Advice, Technology | Tags: Social Media, Candidates, Recruiting, Leadership, Placement, Marketing, LinkedIn, Sourcing, Staffing, Clients, Search, Sales, Jobs

As a recruiter, you are scouring LinkedIn, Indeed, talking to your network, and following up with referrals to find your next search. You might spend weeks and months nurturing relationships and findi...

5 Key Steps to Build Your Professional Brand on LinkedIn

Published: Sep 10, 2018 8:44 PM
By Tony Sorensen | Viewed: 1636
Category: Expert Advice, Social Media, Technology | Tags: Recruiting, Marketing, LinkedIn, Search, Hiring

With 106 million unique visits to LinkedIn each month, it’s more important than ever to optimize your profile and learn how to build your personal brand organically. While Versique, a $17M execu...

Why It’s Vital to Keep Your Recruiting Company’s LinkedIn Profile Up-To-Date

Published: Aug 28, 2018 8:38 PM
By Tony Sorensen | Viewed: 1621
Category: Expert Advice, Technology | Tags: Social Media, Candidates, Recruiting, Leadership, Marketing, LinkedIn, Staffing, Clients, Search, Hiring, Sales

As a recruiting or staffing firm owner, you wear more hats than most. You’re making sure your team is bringing in new searches, staying in touch with quality candidates, filling searches, and nu...

Gated Content vs. Ungated Content: When to Use Each

Published: Jul 26, 2018 8:34 PM
By Tony Sorensen | Viewed: 1433
Category: Expert Advice, Technology | Tags: Social Media, Candidates, Marketing, Clients, Search

When building out a plan to grow your business through digital marketing, you’re going to need to include a way to capture leads once visitors land on your website. For better or worse, the inte...

Redesigning Your Website? Why You Need to Work with an SEO

Published: Jun 27, 2018 8:16 PM
By Tony Sorensen | Viewed: 1342
Category: Expert Advice, Technology | Tags: Social Media, Marketing, Retainer, Search, Sales

Why Do I Need an SEO Firm? When redesigning your website it is vitally important to take SEO into consideration. If your website isn’t easy for Google to crawl, doesn’t provide a goo...