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The Proven Process: Digital Marketing Made Simple – Part 2

Published: Jul 30, 2019 3:53 PM
By Jared Hummel | Viewed: 2178
Category: Expert Advice, Social Media, Technology, Trends | Tags: Social Media, Candidates, Leadership, Marketing, LinkedIn, Clients, Search, Sales

In part one of our three-part series focusing on Parqa’s proven process we covered Brand Credibility. While five years ago a company could use their website as a “brochure, ” in toda...

The Proven Process: Digital Marketing Made Simple - Part 1

Published: Jun 26, 2019 2:30 PM
By Jared Hummel | Viewed: 1730
Category: Expert Advice, Social Media, Technology, Trends | Tags: Social Media, Candidates, Leadership, Marketing, LinkedIn, Clients, Jobs

At Parqa, we use a simple, three step “proven process” to help guide our customers to the results they hired us to help them achieve. As a digital marketing company, we hear from potential...

Overcoming Objections in Recruiting

Published: May 30, 2019 2:24 PM
By Top Echelon | Viewed: 2868
Category: Expert Advice, Recruiting | Tags: Cold Calling, Social Media, Contingency, Candidates, Recruiting, Placement, Sourcing, Clients, Search, Hiring, Sales

If you’ve been a recruiter for any length of time, you’ve already encountered an avalanche of objections. If you’re considering becoming a recruiter, than prepare yourself for an ava...

I Need to "Do" Digital Marketing, But What Does That Mean?

Published: May 14, 2019 2:18 PM
By Karen Feder | Viewed: 1508
Category: Columns | Tags: Email Marketing, Social Media, Candidates, Marketing, LinkedIn, Clients, Search, Sales

There are three core categories for digital marketing: brand credibility, online visibility, and lead generation. The first step in digital marketing is to determine the objective, then which type of ...

Online Visibility

Published: Apr 29, 2019 2:15 PM
By Tony Sorensen | Viewed: 1542
Category: Expert Advice, Technology | Tags: Social Media, Candidates, Recruiting, Marketing, LinkedIn, Clients, Search, Sales, Jobs

Your Brand Your Reputation Remember those early days of colorful sticky notes placed strategically to a wall attempting to wean out every last bit of creativity and strategy you could muster to figure...

Why Attending Industry Events Will Help Your Bottom-Line

Published: Mar 25, 2019 2:08 PM
By Jennifer Roeslmeier Mikels | Viewed: 2041
Category: Certification, Columns, Education, Expert Advice | Tags: Social Media, Marketing, Clients

Attending an industry conference or seminar may not be at the top of your company’s to do list. However, it is important to keep in mind what you GAIN from attending these events and how ...

How To Build Your Brand Through Digital Marketing

Published: Mar 12, 2019 2:05 PM
By Jared Hummel | Viewed: 1533
Category: Columns, Expert Advice, Technology | Tags: Social Media, Candidates, Recruiting, Marketing, LinkedIn, Clients, Search, Sales

The word branding gets thrown around a lot in the business world, but what does it actually mean in the age of digital marketing? The goal of branding is to help your company establish its p...

E-Communication Mania: Are you using e-communication for your benefit or for your demise?

Published: Mar 11, 2019 2:02 PM
By Terri Roeslmeier | Viewed: 1708
Category: Expert Advice, Technology | Tags: Social Media, Candidates, LinkedIn, Staffing, Clients, Sales

It’s approximately 2pm on a Sunday and I have probably sent 50 e-messages today. This includes Facebook®, LinkedIn®, Text Messaging and Email. In comparison to other people...

Startup? Build a Business with Staying Power! How to start a business and the essentials to building a successful business

Published: Jan 15, 2019 1:37 PM
By Jennifer Roeslmeier Mikels | Viewed: 1538
Category: Columns, Expert Advice | Tags: Cold Calling, Social Media, Candidates, Marketing, Staffing, Clients, Hiring, Sales, Law

INTRODUCTION Are you thinking about starting a business in 2019, but don’t know how or even where to begin? Terri Roeslmeier, founder, President and CEO of Automated Business Designs (ABD)...

The 3 Most Important SEO Factors for Staffing and Recruiting Firms By Brad Smith

Published: Jan 15, 2019 1:40 PM
By Brad Smith | Viewed: 1632
Category: Expert Advice, Technology | Tags: Social Media, Recruiting, Marketing, Staffing, Clients, Search, Jobs

What are the most important SEO factors for staffing and recruiting firms? We get this question a lot and if you ask any search engine optimization expert, they will share the first two keys I&...

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