Demand Generation Cheat Sheet: How Smart Staffing Firms Are Reengineering Sales in 2025

  By Mandy Wittschen  |    Mon Jun 02, 2025

Category: Expert Advice, Marketing

The Market Has Shifted – Have You? Buyers are more distracted, cautious, and skeptical than ever. Traditional sales tactics–cold calling, hoping for job orders–just don’t cut it anymore. The firms winning right now? They engineer demand through value-first marketing, consistent nurturing, and sales enablement. The New Sales Funnel (AIDA, Upgraded for Staffing) AWARENESS They realize they...

88% of Job Seekers Say Cover Letters Improve Their Chances — But 66% Want Them Half a Page or Less

  By Jasmine Escalera  |    Wed May 28, 2025

Category: Expert Advice

Cover letters remain a staple in the hiring process. Sixty-five percent of job seekers regularly submit them, and 88% believe they improve their chances of landing an interview. However, many candidates are rethinking their approach. A recent survey from MyPerfectResume reveals fresh insights into cover letter trends. The data shows that...

Motivation Handbook

  By Barb Bruno  |    Thu Apr 24, 2025

Category: Columns, Expert Advice, Motivational, Productivity

Motivated teams aren’t just more productive, they’re more engaged, collaborative, and committed to hitting goals that drive growth. In the fast-paced world of Staffing and Recruiting, motivation can’t be a once-a-quarter push. It needs to be built into your culture, your KPIs, and your leadership rhythm. As a Firm owner or...

Get On Board The Coming Wave Of Small Business Hiring

  By Judy Collins  |    Thu Apr 24, 2025

Category: Columns, Expert Advice, Motivational, Productivity

Recruiters need to keep in mind that small to mid-sized business (fewer than 500 employees) is vital to the health of the America economy. While placements with large firms are eagerly sought after, small business should not be neglected! According to an article in USAFacts.org1 “Small businesses are 99.9% of...

The Enduring Value of Human Touch in Staffing

  By Lynn Connor  |    Thu Apr 24, 2025

Category: Expert Advice, Productivity

In an era dominated by algorithms, automation, and the relentless pursuit of efficiency, it’s easy to get lost in the promise of technological solutions. The staffing industry, with its inherent need to connect people with opportunities, is no exception. While sophisticated software and AI-powered tools offer advantages, recruiters cannot lose...

Leaving Money on the Table with Your Recruitment Fees

  By Michael Gionta  |    Thu Apr 24, 2025

Category: Columns, Expert Advice, Productivity, Recruiting

QUESTION: I have an excellent client who used my services for three searches last year. We agreed a fee of 25%. They pay me a down payment on the first search. They just informed me they want to use my services for six searches in 2024, with the last one...

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