Why It’s Vital to Keep Your Recruiting Company’s LinkedIn Profile Up-To-Date

  By Tony Sorensen  |    Tue Aug 28, 2018

Category: Expert Advice, Technology

As a recruiting or staffing firm owner, you wear more hats than most. You’re making sure your team is bringing in new searches, staying in touch with quality candidates, filling searches, and nurturing your clients to ensure you have repeat and referral business. This alone is more than enough to...

Gated Content vs. Ungated Content: When to Use Each

  By Tony Sorensen  |    Thu Jul 26, 2018

Category: Expert Advice, Technology

When building out a plan to grow your business through digital marketing, you’re going to need to include a way to capture leads once visitors land on your website. For better or worse, the internet is powered by a certain kind of digital currency. No, I’m not talking about bitcoin,...

Redesigning Your Website? Why You Need to Work with an SEO

  By Tony Sorensen  |    Wed Jun 27, 2018

Category: Expert Advice, Technology

Why Do I Need an SEO Firm? When redesigning your website it is vitally important to take SEO into consideration. If your website isn’t easy for Google to crawl, doesn’t provide a good/ easy UX, portray trust to your customers, etc. no amount of keyword optimization or ‘SEO magic’ is...

Top 5 Questions Business Owners Have About Digital Marketing

  By Tony Sorensen  |    Wed May 30, 2018

Category: Expert Advice, Technology

Here at Parqa, we get a lot of questions from business owners about how and why they should invest in digital marketing. The world has embraced entirely new ways of communicating, sharing, and making their purchasing decisions—it’s only natural that your company’s marketing strategy should keep up with those ever-evolving...

Closing Candidates . . . When It's a Candidates' Market

  By Anonymous  |    Mon May 07, 2018

Category: Expert Advice, Productivity, Recruiting, Technology

Knowing how to close a candidate in recruitment is difficult enough, but when it’s a candidates’ market? That can be a special kind of headache. The reasons for this difficulty in closing candidates are numerous. They include the following: • Passive, A-level candidates are typically interviewing with more than one company. • As...

How Long Does It Take for SEO to Produce Results?

  By Tony Sorensen  |    Thu Apr 26, 2018

Category: Expert Advice, Productivity, Technology

When it comes to digital marketing, people ask me this question a lot: “how long will it take for SEO to produce results?” No matter what industry your business is in—whether your company is looking to create or improve their digital presence—this is an all too familiar question that everyone...

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