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Articles by Michael Neidle

Mike Neidle is President of Optimal Management incorporated 1994 (www.optimal-mgt.com), 650-759-9154, mentoring staffing owners and managers to maximize sales, profits and company value. He was Executive VP for Snelling and other staffing firms; CEO, CFO and Marketing Director for start ups to Fortune 500 Corporations. He has an MBA and a chemical engineering degree.

Managing Sales and Recruiting

Published: Jun 14, 2021 10:58 AM
By Michael Neidle | Viewed: 2223
Category: Expert Advice, Recruiting | Tags: Candidates, Recruiting, Job Orders, Sourcing, Staffing, Clients, Sales

A common problem in staffing is balancing sales and recruiting. This is more of a problem in temp (or contracting), instead of a direct hire firm where most people operate a full desk and the same per...

Inflection Points

Published: Oct 13, 2020 2:47 PM
By Michael Neidle | Viewed: 1797
Category: Expert Advice, Productivity, Recruiting | Tags: Contingency

We all tend to think in a linear fashion, its human nature. That if things have been moving along at a fairly regularly clip they should continue on that trajectory in the future, all other things bei...

16 TIPS TO IMPROVE YOUR SOCIAL MEDIA PRESENCE

Published: Aug 25, 2020 12:02 PM
By Barb Bruno, Michael Neidle | Viewed: 2439
Category: Columns, Expert Advice | Tags: Social Media, Candidates, Recruiting, Leadership, LinkedIn, Staffing, Clients, Search, Hiring, Sales

Viewing your presence on Facebook, Twitter, LinkedIn, and other social media sites is often your unofficial first impression. Does your social media presence help or hinder your ability to attr...

Expanding your Market

Published: Nov 12, 2018 9:00 PM
By Michael Neidle | Viewed: 1581
Category: Columns, Expert Advice | Tags: Marketing, Staffing, Clients, Sales

Whether you want to increase your market share where you are currently, penetrate into a new geographic market or diversify your services you need to know your facts before you begin this process. If ...

Profit Plans and Post Audits from Michael Neidle

Published: Jan 9, 2018 2:46 PM
By Michael Neidle | Viewed: 1643
Category: Columns, Expert Advice, Recruiting | Tags: Clients, Sales

Well managed companies create profit or business plans and then determine if they are working. One should start out with an analysis of one’s historical performance, what has worked, what has no...

HANDING OVER THE KEYS TO YOUR COMPANY

Published: Nov 13, 2017 8:52 PM
By Michael Neidle | Viewed: 1749
Category: Columns, Expert Advice, Succession Planning | Tags: Clients, Jobs, Leadership

Did you ever consider when it might be time to hand over the keys to your company so to speak? Some owners have no exit plan and want to run the company indefinitely and have given no real thought to ...

Succession Planning

Published: Dec 13, 2016 4:52 PM
By Michael Neidle | Viewed: 1764
Category: Columns, Expert Advice, Recruiting, Succession Planning | Tags: Staffing, Clients, Sales

As we start the New Year, succession planning is not usually on the top of ones’ mind, but should be an important consideration be it a short or longer term objective. The financial rewards for ...

CORPORATE CULTURE

Published: Sep 29, 2016 7:58 PM
By Michael Neidle | Viewed: 1514
Category: Columns, Expert Advice | Tags: Interviewing, Hiring

Most people who do not work out in a new company don’t fail for lack of skills, but the corporate culture they are working in is not a good match. They are a square peg in a round hole. Finding ...

HOW BREXIT CAN IMPACT YOU

Published: Jun 29, 2016 7:30 PM
By Michael Neidle | Viewed: 1303
Category: Expert Advice | Tags: Sales

By now even if you were unaware of Brexit before, you now aware of it. If you are a small to mid-sized company not doing any international business, the Brexit may not impact you and you could well be...

TRANSITIONING TO PROFESSIONAL MANAGEMENT

Published: Apr 5, 2016 6:35 PM
By Michael Neidle | Viewed: 1469
Category: Columns, Expert Advice | Tags: Hiring, Sales, Jobs

What is your management style, entrepreneurial or professional? As one starts a company it is by definition an entrepreneurial venture. That is it takes the full dedication of the founder for a compan...