Want Better PPC Results? Build Personas!

  By Stephanie Ryndak  |    Mon Jun 12, 2023

Category: Expert Advice, Marketing

Is your staffing agency investing in PPC advertising on Google, Facebook or LinkedIn? You’ll get more out of your PPC budget if you build employer and job-seeker personas. What’s a persona? A persona, is a fictional representation of a target audience segment (e.g., recently graduated travel nurses, HR managers in manufacturing companies). It...

Work, Workplace, and Work Week Adjustment: Subjects of Ongoing Analysis

  By Frank Burtnett  |    Mon Jun 12, 2023

Category: Columns, Education, Expert Advice

EmInfo Reader: Adjustments to the way people work were among the remote and hybrid schemes which were forced by the social distancing demands of the coronavirus virus over the past several years. How many of these adjustments have been made permanent and what is still on the table for current...

Unlocking Growth: Supercharge Your LinkedIn Company Page with Invitation Credits

  By Sam Prost  |    Mon Jun 12, 2023

Category: Expert Advice, Marketing, Social Media

In today's digital age, LinkedIn has become the go-to platform for professionals to connect, network and discover new opportunities. As a recruiter, harnessing the power of LinkedIn is crucial for expanding your professional network and reaching potential clients and candidates. While a strong personal LinkedIn profile is essential, a well-optimized LinkedIn...

Unlocking the Power of Data: How Recruiting Analytics Software Transforms Talent Acquisition

  By Jennifer Roeslmeier Mikels  |    Fri Jun 02, 2023

Category: Automation, Columns, Education

When you think about staffing and recruiting, the first thing that comes to mind is probably not data analytics. You might think of people, candidates, hiring, jobs, interviews, clients, and more. Data analytics though can play a critical part in your everyday staffing operations by helping identify strengths,...

How to Motivate Recruiters to Hit Company Revenue Goals

  By Michael Gionta  |    Thu May 25, 2023

Category: Columns, Expert Advice

How much do you share with employees regarding sales numbers? Specific to the overall revenue target or just the number of placements tracked by first-time interviews, marketing presentations, and recruiting presentations? Most curious people will be good at basic math, but as an owner, I've held revenue targets tightly. Thoughts?...

THE CHANGING DYNAMICS OF BUSINESS CARDS

  By Judy Collins  |    Wed May 24, 2023

Category: Columns, Expert Advice

Attend any conference and you will find everyone happily swapping business cards. This normal feature of in-person networking that we take for granted has its roots in ancient “Visiting Cards” used in the 15th Century and “Trade Cards” introduced by business people in the 17th Century. The modern equivalent of...

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