5 Key Steps to Build Your Professional Brand on LinkedIn

  By Tony Sorensen  |    Mon Sep 10, 2018

Category: Expert Advice, Social Media, Technology

With 106 million unique visits to LinkedIn each month, it’s more important than ever to optimize your profile and learn how to build your personal brand organically. While Versique, a $17M executive search and consulting firm I launched in 2013, has over 20K followers on LinkedIn and has been awarded...

Programmatic Advertising Can Even Out Job Application “Feast or Famine” By Matt Lozar

  By Anonymous  |    Mon Sep 10, 2018

Category: Expert Advice, Technology

Job A Has 0 Applications. Job B Has 100 Applications. Staffing agencies and recruiters have all experienced application “feast or famine” when posting numerous jobs to job boards. This example features 10 jobs on a job board. Job A is receiving ZERO applications. Job B is receiving 100 applications. Both of those...

Why It’s Vital to Keep Your Recruiting Company’s LinkedIn Profile Up-To-Date

  By Tony Sorensen  |    Tue Aug 28, 2018

Category: Expert Advice, Technology

As a recruiting or staffing firm owner, you wear more hats than most. You’re making sure your team is bringing in new searches, staying in touch with quality candidates, filling searches, and nurturing your clients to ensure you have repeat and referral business. This alone is more than enough to...

Gated Content vs. Ungated Content: When to Use Each

  By Tony Sorensen  |    Thu Jul 26, 2018

Category: Expert Advice, Technology

When building out a plan to grow your business through digital marketing, you’re going to need to include a way to capture leads once visitors land on your website. For better or worse, the internet is powered by a certain kind of digital currency. No, I’m not talking about bitcoin,...

Redesigning Your Website? Why You Need to Work with an SEO

  By Tony Sorensen  |    Wed Jun 27, 2018

Category: Expert Advice, Technology

Why Do I Need an SEO Firm? When redesigning your website it is vitally important to take SEO into consideration. If your website isn’t easy for Google to crawl, doesn’t provide a good/ easy UX, portray trust to your customers, etc. no amount of keyword optimization or ‘SEO magic’ is...

Top 5 Questions Business Owners Have About Digital Marketing

  By Tony Sorensen  |    Wed May 30, 2018

Category: Expert Advice, Technology

Here at Parqa, we get a lot of questions from business owners about how and why they should invest in digital marketing. The world has embraced entirely new ways of communicating, sharing, and making their purchasing decisions—it’s only natural that your company’s marketing strategy should keep up with those ever-evolving...

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